|Job Title||Design Strategist
|Geographic Area||Northern Illinois
Schawk, Inc., (NYSE: SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 60 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency.
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and Unilever. With our network of world-class design professionals in 11 offices, Anthem is presently located in Chicago, Cincinnati, London, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.).
The Design Strategist reports directly to the Executive Creative Director and assists in formalizing and making repeatable both the overall design strategy process and the strategic tools therein.
The Design Strategist reports directly to the Executive Creative Director and assists in formalizing and making repeatable both the overall design strategy process and the strategic tools therein. Furthermore, the Design Strategist is responsible for making scalable adjustments to the process based on the size of the project. The design strategist functions one contributor to a trio of expertise (that also includes the creative director and the senior brand consultant) but is particularly pivotal in framing for both the client and the design team the way the business challenge will be resolved through design. The quality and clarity of the insights are critical to making the design process efficient and effective. The design strategist plays a critical role in the thought leadership and strategic way forward for design projects. However, all strategists must temper their influence during the strategic component of the project so that all constituents (designer and client) come away taking great pride of ownership in the resulting platforms that will inform concepting.
- Develop, implement and always improve overarching design process and strategic tools
- Assist in building Design Strategy initiatives and process to set foundations for platform development and concepting
- Partner internally with cross-functional leaders to maximize the value of design.
- Set standards for measurement of strategic success
- Build strategic efforts across the business unit through identification of market trends, consumer and customer behavior, set standards for strategy implementation
- Provide design thinking best practices and share successes broadly
In order to deliver world-class design thinking that allows our clients to lead their categories, the Design Strategist must excel in the following sub-specialties:
- Consumer behavior: shopper psychology as well as cultural and human factors involved in purchase decisions.
- Brand behavior: Masterbrand and endorsement strategies, brand blocking, equity building, brand analogs, etc.
- In-store dynamics and merchandising pressures
- In-category dynamics: Flanking strategy, shoppability, stoppability, readability, maturity and demarcation of categories, etc.
- Understanding of timely market forces and consumer trends
- Addresses idea feasibility and foresees how they may play out in the marketplace
- Deals with ambiguity and acts decisively
- Design Expertise Best practices for information design & weighting of visual elements
- Color and symbol meaning and relevance
- Executional challenges: Printing techniques and their limitations, brand legacy issues, functional messaging imperatives, etc.
- Visual disruption vs. assimilation within category
In addition to the aforementioned, the Design Strategist must have the following skills:
- People, Process and Project Management
- Brings the creative ideas of others to market
- Excels at scheduling and resource planning
- Steadfastly pushes self for executional excellence and results
- Strengthens relationships across integrated design team & with client
- Negotiates masterfully
|Compensation & Benefits||
Paid position with full benefits.
|How To Apply||
To apply please visit: https://schawk.ats.hrsmart.com/cgi-bin/a/highlightjob.cgi?jobid=2953