Big Shoes Network is pleased to partner with Amazon.com to provide you
with some of the best-selling and newest business books on the market.
Together, we will highlight five books every two months that are of
interest to marketing-oriented professionals. And, if you wish to
purchase a book, you can do so through Amazon.com. Simply click on
the “Buy Now” link at the end of the book’s review. We hope you
enjoy our selection of books.
We Are All Weird
by Seth Godin
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
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Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It
by Monica L. O'Brien
Social pollination is simply brands and organizations populating social media sites with content to let the message spread further than traditional marketing techniques would allow. In the past, company websites were a place for people to learn about brands; now, people turn to social media sites for this information. In response, companies are creating content that can be shared easily across social platforms. Social pollination is about embracing the power of communities and using it to your advantage.
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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
by Timothy R. Pearson
Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century.
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Crystallizing Public Opinion
by Edward Bernays
A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
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Crisis Communications: A Casebook Approach
by Kathleen Fearn-Banks
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations.
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101 Contrarian Ideas About Advertising
by Bob Hoffman
The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, The Ad Contrarian.
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Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
by Philip Graves
Market research is a myth. Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions.
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All Employees Are Marketers
by Richard Parkes Cordock
All Employees are Marketers: Real-life, Proven, Employee-driven Strategies to Get More Customers... Get More Referrals... Get More Revenues... and Get More Profits!
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