Industry Books
Big Shoes Network is pleased to partner with Amazon.com to provide you
with some of the best-selling and newest business books on the market.
Together, we will highlight eight books every two months that are of
interest to marketing-oriented professionals. And, if you wish to
purchase a book, you can do so through Amazon.com. Simply click on
the "Buy Now" link at the end of the book’s review. We hope you
enjoy our selection of books.
The Power Formula for LinkedIn Success (Second Edition): Kick-start Your Business, Brand, and Job Search
by Wayne Breitbarth
2nd edition of the world's most popular LinkedIn book. Completely updated, expanded, and supplemented with 10 valuable new resources. Tens of thousands have used Wayne Breitbarth's LinkedIn secrets to harness the power of LinkedIn. They've learned how to find (and be found by) the right people. This has resulted in lucrative new customers, great new jobs, and, of course--more income. And most people have only scratched the surface of LinkedIn's potential. In this updated and expanded 2nd Edition of his bestselling book The Power Formula for LinkedIn Success, Breitbarth includes LinkedIn's newest features and shares strategies for capitalizing on them.
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StoryBranding: Creating Stand-Out Brands Through The Power of Story
by Jim Signorelli
Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. ''Today, that's a death-wish,'' says Signorelli. ''To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes.''
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
by William Cohen
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
by Rajat Paharia
As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets.
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What's the Future of Business?: Changing the Way Businesses Create Experiences
by Brian Solis
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
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Tell The Truth: Honesty Is Your Most Powerful Marketing Tool
by Sue Unerman and Jonathan Salem Baskin
Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.
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World Class Communication: How Great CEO's win with the Public, Shareholders, Employees, and the Media
by Virgil Scudder and Ken Scudder
Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.
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The Social Media Strategist: Build a Successful Program from the Inside Out
by Christopher Barger
Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM’s “blogger-in-chief,” playing a crucial role in developing IBM’s online presence.
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