Art Director, Copy & Moving Content

Wilson Sporting Goods

Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.

We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences, and perspectives to challenge the status quo and create game-changing products means we are doing right by the athletes and coaches we serve. And that is why we work with each member of our team to help them dream, discover, grow, and realize their own full potential.

Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.

https://www.wilson.com/en-us


Position Details

Art Director, Copy & Moving Content
Job
Full-time
2/14/2024
Chicago Illinois
Chicago, IL

What You'll Do:

If you have a passion for sports and want to channel that love into a career with our team, this could be the perfect job for you! We are currently seeking an Art Director, Copy and Moving Content to provide direction and creative solutions for in-house motion and video brand content across all our business units and brands. This role places a significant emphasis on social media, video production, and motion graphics, making it an exciting opportunity for a creative leader ready to make a substantial impact. This individual will work closely with the Art Directors, marketing and creative teams within our business units to create engaging content across multiple channels, ensuring that all creative work is aligned with the company brand/corporate identity. The Art Director works closely with the producer and designers to ensure work is completed on time and within budget. This individual presents and articulates the creative process from inspiration to final design solution by email or face-to-face with internal clients at all levels in the organization.

Specific responsibilities include, but are not limited to:

  • Drives the vision and leads the creative execution for in-house generated “moving content” (motion, video) in collaboration with the Sport ADs, Marketing Teams, Ecommerce Team, and Executive Creative Director. 
  • Reflects and expresses brand strategies through compelling copywriting and storytelling across multiple consumer touchpoints, including breakthrough content and new product storytelling. 
  • Along with the in-house Video and Motion Team, develops scripts, treatments and content franchises for the brand and business unit teams with a very heavy emphasis on content creation for DTC and social media (paid & organic). 
  • Supports Brand Agency in creation of content for brand-level initiatives and key moments in time. 
  • Operates as the in-house expert on moving content, driving innovative, scrappy approaches to content production, creator networks and editing. 
  • Mentors design team regarding Wilson approaches to new areas of design. 
  • Manages and works with Content Producer to capture, organize, and prioritize all projects for tracking and budgeting. 
  • Oversees where requested the story and vision behind Tier 1 campaign level or social critical photo shoots.

What We're Looking For:

This role requires a bachelor’s degree in graphic design or a related field plus a minimum of 7-10 years of previous design, copywriting, and/or art director experience as well as at least 3 years of experience managing a team of direct reports. A passion for sports is also a plus!

Other qualifications include:

  • Copywriting experience across channels for short and long form content with low- to mid-range budgets with a heavy emphasis on digital and social content 
  • Portfolio showcasing beautiful copywriting and creative that includes case studies 
  • Extensive knowledge in social media, with an ability to design solutions/concepts that bridge customer and business needs 
  • Ability to translate strategic business goals into rich, platform-specific storytelling 
  • Exceptional communication and project management skills 
  • Proven outstanding ability to work under pressure, be flexible with work hours, prioritize and meet multiple deadlines 
  • Driven to raise the bar, challenge the status quo, and experiment with approaches outside of the comfort zone to deliver results and create impact. 
  • Thorough understanding of creative production planning and process; ability to estimate project scopes of work and time required to complete projects

What We’ll Provide:

Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic, and active professional community. We offer an open, collaborative, high tech work environment with best-in-class amenities and perks, including:

  • Hybrid work model 
  • Medical, dental and vision 
  • Pre-tax transit discounts 
  • 401(k) with company match 
  • Life insurance 
  • Paid maternity/paternity leave 
  • Professional development opportunities 
  • Volunteering programs 
  • Team building outings 
  • Discounts on Wilson and Amer Sports products 
  • Smart casual dress (yes, jeans every day!) 
  • On-site health club 
  • Summer hours 
  • Company-sponsored sports leagues/teams
  • Fun, active company outings around major sports events


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