Associate Media Director (Digital + Paid Social)

Fallon

Company Description

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brandsaddto peoples’ lives and to culture;they help build ideas in the world, and they leave something behind. See fallon.com for more information andexamples of ourwork.

Fallon strives to ensure diverse perspectives, backgrounds, and experiences are represented—and that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our effortsfocuson enacting change through acknowledgment, education, accountability, action, and celebration.

https://www.fallon.com/

Position Details

Associate Media Director (Digital + Paid Social)
Job
Full-time
3/18/2024
Twin Cities Metro
Minneapolis, MN

Job Description

The Associate Media Director (Digital + Paid Social) leads teams in media and social in the development and execution of social media plans across a diverse portfolio of clients. This role must be an intuitive, independent thinker and unflinching team mentor, as well as having a deep well of in-platform experience. The position places equal emphasis on creative solutions to media challenges and in-depth media knowledge and executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity.

This role will be a leader on the digital and social side of the business. They should have a fluency across the social landscape and how the various platforms work and interact. This individual should be able to speak to reporting and measurement on these platforms and how leverage analytics as part of a media recommendation. This person is also expected to be able to lead the day-to-day workings of an account.

Responsibilities include:

  • Develop and execute creative multi-channel media solutions based on client needs 
  • Steward the execution of plans, goals, and budgets 
  • Support media strategy development 
  • QA in-platform and review team channel recommendations 
  • Oversee trafficking and tag planning and implementation across applicable channels 
  • Manage day-to-day client requests 
  • Oversee campaign execution from buying to campaign reporting 
  • Build and analyze target audience using syndicated tools and in platform 
  • Maintain agency relationship with senior clients and outside vendors to foster development and execution of media plans 
  • Facilitate cross department communication for full-service business 
  • Collaborate with internal agency teams, including creatives 
  • Lead communication with clients and outside vendors to facilitate development and execution of media plans 
  • Lead internal brainstorm sessions in the strategic development process 
  • Create buyable “big ideas” that align with client objectives 
  • Possess a strong comprehension of clients’ business objectives 
  • Oversee the developing, writing, presentation, and execution of paid social media and tactical plans
  • Proactively address process and communications issues and impediments 
  • Participate in agency-wide strategic initiatives and new business pitches 
  • Responsible for coaching, guidance, leadership, and performance management of all direct reports

This position requires prior 7+ years’ experience in a managerial media planning role, with complete fluency across all social vehicles (Meta, TikTok, X/Twitter, Snap, Pinterest, etc.) and with experience in remarketing/retargeting.

ADDITIONAL REQUIREMENTS

  • Strong written and verbal communication skills 
  • Deep experience setting up campaigns within Meta, TikTok, X/Twitter, Snap, Pinterest, and YouTube platforms 
  • Experience across retargeting retail platforms like Criteo 
  • Experienced user of social and audience planning tools (e.g. Meta’s Audience Insights, MRI-Simmons, Comscore, Google Ads, etc.) 
  • Proficiency in Word/Excel/PowerPoint/Keynote 
  • Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics, etc.) 
  • Some experience with social listening and social publishing partners is valuable, but not required (e.g., Muckrack, Brandwatch, NetBase, Facebook Insights, Khoros, Sprinklr) 
  • Excellent written and verbal communication skills, with precision in the quick-turn execution of campaigns, content, and client documents

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