Brand Manager - Marketing – Away From Home Philadelphia - Desserts

The Kraft Heinz Company

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

https://www.kraftheinzcompany.com/


Position Details

Brand Manager - Marketing – Away From Home Philadelphia - Desserts
Job
Full-time
3/25/2024
Chicago Illinois
Chicago, IL

This Brand Manager role will have direct ownership of PHILADELPHIA and our desserts platform in our foodservice unit. You will function as a go-to mentor and partner for more junior talent. The role provides opportunity for near-term career growth.

You will be responsible for ensuring that consumers engage with our brands consistently across channels. You will also own the five-year growth plan for your portfolio. Collaboration with internal stakeholders and external agencies is critical.

Essential Functions & Responsibilities

Communications

  • Lead B2B media strategy and execution for the PHILADELPHIA brand
  • Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan
  • Deliver comms-driven partnership ideas that help win new business
  • Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
  • Drive discussions during management presentations with platform GM, and business unit President

Innovation & Strategy

  • Develop and implement a five-year growth plan that provides strategic innovation direction 
  • Closely partner and consult with innovation team to ensure alignment with outlined growth strategy 
  • Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects

Business Execution

  • Apply business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives 
  • Delivery monthly Consumption/Share Analysis with outlined action items to deliver brand share growth 
  • Ongoing Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs

Expected Experience & Required Skills

  • Seasoned experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media) 
  • Bachelor’s degree preferred 
  • Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development 
  • Experience in cross-functional team management 
  • Ability to handle simultaneous projects and deliver in agreed upon timelines 
  • Experience with marketing campaign development


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