MINIMUM QUALIFICATIONS:
Education, Training and Experience Guidelines:
Bachelor’s Degree in Journalism, Mass Communications, Public Relations, or related field; AND four (4) years of experience in communications, public relations, or public affairs; OR an equivalent combination of education, training and experience as determined by Human Resources.
Knowledge of:
- Principles and practices of public relations, marketing, journalism, and public communications.
- Applicable policies, procedures and regulations covering specific areas of assignment.
- Correct English grammar, composition, spelling, punctuation, and vocabulary.
- Professional journalistic methods, including research, presentation, and publication.
- Computer graphic design techniques and software application packages.
- Principles of record keeping and records management.
- Public educations systems and the mission of urban education.
Skill in:
- Maintaining composure in crisis situations in a fast-paced, energetic environment.
- Effective verbal and written communication.
- Preparing communications and public relations information for diverse audiences.
- Writing, reviewing, editing and developing a variety of communications materials.
- Developing and producing communications materials, and merging text and graphics.
- Communicating effectively with culturally and linguistically diverse groups.
- Visualizing, configuring, shooting and editing photographs.
- Assessing and prioritizing multiple tasks, projects and demands.
- Operating a personal computer using standard and specialized software.
- Establishing and maintaining cooperative working relationships with co-workers.