Digital Content Strategy Intern

American Academy of Neurology

Great People. Great Mission. Great Benefits.

Join a diverse community of fun, energetic, and dedicated professionals who are committed to supporting neurologists worldwide in providing exceptional care to their patients. The American Academy of Neurology (AAN) headquarters, established in 2012, is housed in a stunning, energy-efficient office located in downtown Minneapolis’s dynamic Mill District. Our location offers easy access to the light rail, major bus lines, ample parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.

https://www.aan.com/

Position Details

Digital Content Strategy Intern
Internship
Part-time
4/23/2024
Twin Cities Metro
Minneapolis, MN

POSITION SUMMARY:

The Digital Content Strategy Intern will learn about Academy-wide web, email, and social media strategy. This position will work with the Digital Content Strategy team by assisting with the monitoring, creation, and editing of digital content on AAN.com and BrainandLife.org.

ESSENTIAL ACCOUNTABILITIES:

Supports Digital Content

  • Learns how to manage content for AAN.com and BrainandLife.org by making updates to the CMS 
  • Assist in production cadence of timely news 
  • Develop an understanding of an audience-first approach when developing strategies for the web, while supporting organizational goals 
  • Get training on real-world website maintenance. 
  • Assist with website proofing and updating as needed to maintain Academy styles and best practices for writing for the web 
  • Investigates search engine optimization opportunities and provides detailed recommendations for consideration 
  • Learn how to analyze web and social data and assist with researching paid media tactics to provide data-driven suggestions for consideration 
  • Provides background and insight on emerging digital trends including use of artificial intelligence and emerging social media platforms to begin identifying how a brand approaches new technologies 
  • Develop an understanding of post-campaign reporting and provide suggestions for extended offerings

This job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, activities, and responsibilities may change at any time with or without notice.

Education:

  • Currently enrolled as a student studying communications, digital marketing/marketing, or other related fields is required 
  • Must be enrolled in an educational institution pursuing fulfillment of a degree

Experience:

  • Interest in web editing and content management systems is required 
  • Experience with web production, web best-practice tools, writing for digital mediums, and social media marketing is preferred

Additional Knowledge, Skills and Abilities:

  • Self-starter, motivated, detail-oriented, and excellent communicator is required 
  • Keen understanding of audience is preferred 
  • Team-player is preferred 
  • Design or coding knowledge is preferred

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