What will you be responsible for?
Oversee the brand’s digital strategy and assist Digital Marketing Specialist with day-to-day execution in:
- Digital Advertising – planning, placement, execution, tracking, reporting
Social Media Advertising – planning, placement, execution, tracking, reporting for National/Local Store Marketing Social Media campaigns
- Social Media Promotions - new products, co-brands/partnerships, social engagement & social applications
- Social Media Content Strategy & Planning
- Social Media Monitoring
- Email Marketing
- Loyalty Program – managing strategy, campaign creation and reporting
- Vendor Management
- Budgeting
- Project Management
- Website CMS Management
- Brand Activations
- SMS Program
Act as marketing’s product owner in technology-focused initiatives including:
- Cousins Club loyalty program
- SMS Program
- Online ordering
- Mobile application
- Social media
- Listings management
- Consumer and Franchise Websites
- Gift card and E-gift
- Vendor management
- SEM
- Guest experience CRM
Utilize analytics to manage, track and evaluate customer experience across online channels to optimize for conversion (sales), guest experience and guest engagement through advanced analytics, conversion funnels and attribution
Lead brand-level reporting for digital marketing campaigns and initiatives—providing recommendations for improvement to Cousins Subs’ leadership team
Manage national and regional digital marketing budgets
Report ROAS when available through existing marketing channels
Evaluate emerging technologies, develop business cases and provide perspective for potential adoption
Manage day-to-day efforts between partnerships, promotions and digital vendors to plan and execute digital marketing projects and programs
Manage and develop Digital Marketing Specialist
Perform other miscellaneous duties as assigned by management
Key Roles include:
- Digital and Social Strategic Planning
- Digital and Social Budget Management
- Project Lead
- Vendor Management
- Website Lead