Director of Communications & Public Relations, Senior Living

KNWM seeks a Director of Communications and Public Relations who will play a pivotal role in developing and executing strategic communication initiatives to elevate the organization's reputation, foster robust stakeholder engagement, uphold transparency, and drive transformation.

Responsibilities:

• Develop and execute communication strategies in alignment with the organization's strategic objectives. 
• Collaborate closely with executive leadership to ensure communication initiatives are strategically aligned with business goals and reinforce the organization's brand to drive expansion and advancement. 
• Cultivate and maintain robust relationships with key media outlets, industry influencers, and community partners. 
• Prepare executives for media engagements and public appearances, ensuring effective communication of key messages. 
• Foster and maintain strong relationships with internal and external stakeholders, including employees, clients, community members, government agencies, and advocacy groups. 
• Develop and maintain crisis communication plans to ensure the organization can effectively respond to potential crises and mitigate reputational risks. 
• Support the creation of compelling content across various channels, including press releases, articles, blog posts, social media, and marketing materials. 
• Collaborate with design, marketing, and other relevant teams to ensure visually appealing content consistent with overall messaging. 
• Identify and curate engaging brand stories from diverse sources, such as customer experiences, employee achievements, and organizational milestones. 
• Implement strategies to enhance positive online visibility. 
• Collaborate closely with the marketing production team to maintain consistency in brand messaging across all channels. 
• Develop and execute internal communication strategies to keep employees informed, engaged, and aligned with organizational goals by ensuring effective dissemination of company updates, policies, and key information across all levels. 
• Lead and inspire high-performing organization-wide communications, nurturing a collaborative and innovative work environment. 
• Establish key performance indicators (KPIs) to measure the success and impact of communication initiatives. 
• Regularly analyze data and metrics to inform adjustments to communication strategies for continuous improvement. 
• Other duties as assigned.

Experience:

• 5+ years in similar role. Senior living experience preferred. 

Education:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.