Marketing Cloud Specialist

The Wisconsin Foundation and Alumni Association (WFAA)*, the private fundraising and alumni relations organization for UW-Madison, is recruiting for a Marketing Cloud Specialist to join our Digital Experience team. WFAA’s Digital Experience team ensures a seamless experience for constituents and operational excellence across all of our digital platforms and channels.

The Marketing Cloud Specialist position leads the creation, management, and optimization of journeys, automations, and email campaigns within Salesforce Marketing Cloud for a portfolio of WFAA program areas. Responsible for building audiences, developing emails, designing journeys, conducting A/B tests, analyzing campaign performance, and ensuring deliverability and compliance. Collaborates with cross-functional team members to align email strategies with overarching marketing and communications objectives. Supports delivery of messaging through digital channels, including email, SMS, and advertising in Marketing Cloud and other platforms. 

We are open to hiring this role 100% remote for the right experience level. Remote candidates can reside in the following states: New Mexico, Texas, Colorado, Illinois, Iowa, Minnesota, Nebraska, and Wisconsin.

Email development and distribution: 

In conjunction with colleagues, develops and distributes email campaigns for WFAA, its alumni chapters and campus partners.

Develops and maintains a thorough understanding of the technical workings of HTML email including coding techniques and best practices to ensure consistent display of content in a wide range of email clients.

Understands and utilizes all features/capabilities of the Salesforce Marketing Cloud platform including:

• Develops personalized/dynamic email messages, landing pages, and automated campaigns;
• Sets up A/B or multivariant testing to deliver user-centric, personalized campaigns; 
• Outlines and builds customer journeys for campaigns in Journey Builder, including common use cases and complex iterations; 
• Segments and pulls dynamic subscribers/contacts for campaigns; 
• Evaluate opportunities for campaign optimization; 
• Queries data with SQL sets up content blocks and personalization within emails using AMPscript; 
• Builds data extensions for use in email delivery; 
• Makes relevant recommendations to business stakeholders. 
• Manages campaigns and campaign analytics; 

Assists in the planning, design and development of targeted email campaigns for acquisition, retention, and ongoing communications.

Leads the collection of email analytics and reports on email performance to colleagues and partners.

Advises WFAA and campus partners regarding best practices and consults on the application of best practices to achieve the greatest results in email efforts.

Ensures consistent branding and editorial style of digital communication products. Collaborates with colleagues and stakeholders to ensure email marketing efforts are well-paced and schedules don’t conflict with one another.

Understands industry best practices, email regulations, and compliance measures related to email development (such as CAN-SPAM and other relevant data/privacy regulations).

SMS and digital ad delivery:

Serves as an administrator and subject matter expert for SMS campaign building in Marketing Cloud, Hustle, and other WFAA systems.

Supports the delivery of SMS campaigns directly or working with colleagues as agents in a delivery role.

Collaborates with colleagues to set SMS-related campaign goals, develop KPIs, analyze overall effectiveness, and identify areas of improvement.

Develops knowledge of FCC SMS/MMS regulations, guidelines, and policies. Ensures compliance.

Digital marketing consultation and training:

Maintain a high awareness of trends and best practices in digital marketing and the Salesforce ecosystem.

Identify ways to best leverage digital channels to achieve desired results and advise colleagues in this area, especially through content personalization and marketing automation.

Consult with colleagues and stakeholders regarding best practices and ensure brand quality standards are maintained.

Lead or assist in training and education of staff and volunteers on the use of digital tools.

Required Qualifications:

• Salesforce Marketing Associate certification prior to or within six months of starting in this role. 
• Bachelor’s degree or certifications in digital media, marketing, communications, information technologies, or related field. Equivalent experience accepted in lieu of degree. 
• 2 + years in digital production, including development of web content and HTML email. 
• 2 + years experience working in Salesforce Marketing Cloud. 
• HTML and CSS experience; proficiency with HTML editing applications; proficiency with Photoshop or equivalent image editing applications; experience developing and distributing bulk email campaigns; proficiency coding AMPscript for email marketing in Marketing Cloud; familiarity with SQL. 

Other Qualifications:

• High language skills, intermediate mathematical skills, and high reasoning ability. 
• Demonstrated ability to produce high-quality digital content characterized by effective layout, consistent style, and adherence to accessibility standards. 
• Strong knowledge of and experience delivering content through digital platforms for optimal user experience. 
• Proficiency with WordPress or other web content management platforms. 
• Knowledge of digital industry trends, best practices, strategies, and techniques. 
• Experience using project management technology tools to manage daily work. 
• Experience working with colleagues possessing varied levels of technical acumen and providing great customer service. 

WFAA is committed to providing our employees with an environment that is inspiring, creative, and respectful. We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!

The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association (advanceuw.org) is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.