Marketing Communications Specialist

Nueske’s

Nueske’s was founded in 1933 – the heart of The Great Depression – by R.C. Nueske. Times were hard for everyone and R.C. hoped that he could begin selling some of his family’s goods to ease their hardships and keep the family farm afloat. The Nueske family had always hand-made traditional smoked meats created with Old World recipes that the Nueske family had used since before they immigrated to this country in the 1880s. These are the recipes that the family still uses, today.

R.C. loaded up the back of his automobile with the Nueske family’s freshly smoked hams, sausages, and bacon and traveled through Wisconsin’s Northwoods, stopping at the many resorts in the area to see if people would sample his wares. Money was tight but people knew a good thing when they tasted it. Word of R.C. Nueske’s Applewood Smoked Meats traveled far and fast.

Nueske’s Applewood Smoked Specialties are well-known for their signature sweet, rich smokiness and consistently high quality – something which can be acquired only through the time and patience taken to slowly smoke meat over glowing embers of sweet applewood.

Nueske’s Applewood Smoked Bacon has proven a winner in taste tests time after time and has received numerous award. Nueske’s Applewood Smoked Bacon has been mentioned in almost 100 books and cookbooks in the past decade.

Nueske’s Applewood Smoked Meats remains located in our hometown of Wittenberg, Wisconsin, and continues to be operated by the Nueske family, now in the third generation of business. Tanya Nueske is the company’s CEO and the granddaughter of R.C. Nueske.

The Nueske family continues to create a wide variety of smoked specialty items, ranging from fine bacon to sausage, ham, poultry, chops, and more, and continues to focus on unmatched flavor and consistency. Our products have distribution throughout the nation and can be found at specialty grocers and excellent restaurants across the country.

https://www.nueskes.com/

Position Details

Marketing Communications Specialist
Job
Full-time
3/20/2024
Northwest Wisconsin
Wittenberg, WI

JOB SUMMARY:

The Marketing Communications Specialists, (MCS) reports to and is a key partner to the Chief Sales Officer. The MCS will develop and implement marketing communication strategies in alignment with brand and growth objectives of Nueske’s Applewood Smoked Meats. This role supports our retail, mail order and wholesale divisions, requiring a passion to engage and contribute at multiple levels throughout the organization. This role suits an inquisitive and creative thinker with excellent communication skills and a strong grasp of marketing channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

These duties are not meant to be all-inclusive and other duties may be assigned.

  • Develop and implement integrated marketing communication plans to support the overall marketing objectives across all three divisions. 
  • Creates and manages the company marketing calendar. 
  • Ensures that strategic planning and tactical responsibilities are executed as planned. 
  • Responsible for editorial direction, design, production, and distribution of marketing content for field sales, company websites, social media, email, billboards, press releases, job postings, industry events and internal communications. 
  • Manages the design, selection, procurement, and distribution of all Nueske’s branded promotional apparel and related products. 
  • Coordinate with internal teams and external partners to ensure timely, consistent messaging and brand integrity across all divisions and platforms. 
  • Stay current on industry trends, customer preferences and marketing communications best practices to improve current process and messaging effectiveness. 
  • Manages outside marketing partnerships and identifies opportunities for new partnerships that align with company goals. 
  • Oversees all aspects of industry trade shows, photo shoots, demo and product sampling and other marketing events. 
  • Serves as primary marketing contact for creative and copy decisions for product packaging. 
  • Serve as the public relations contact for press releases, requests for interviews, company information, etc. 
  • Manages the organization and distribution of company marketing assets. 
  • Partner with department leaders in annual marketing budget planning.

MINIMUM QUALIFICATIONS:

  • Creative thinker with a keen eye for detail. 
  • Excellent written and verbal communication skills. 
  • Solid understanding of and experience in graphic design. 
  • Naturally inquisitive and embraces the connection between relationships, company knowledge and effective marketing communications. 
  • Considers the past and current state as important, but equally inspired by change. 
  • Successful experience in marketing communications, food industry is a plus. 
  • Strong project management and organizational skills with the ability to multitask and meet deadlines. 
  • Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, Hootsuite, Google Analytics). 
  • Ability to work effectively both independently and as part of a team. 
  • Basic understanding of customer relationship management (CRM) platforms and leveraging to meet marketing communication objectives. 
  • General understanding of financial information and principles. 
  • Knowledge of SEO and content marketing principles is a plus. 
  • Experience with event planning and coordination is desirable.

PREFERRED QUALIFICATIONS:

  • Bachelor’s degree in marketing, communications, or related field.

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