Marketing Coordinator

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned as needed.

• Work in conjunction with the Business Development Manager in supporting the Business Development initiatives of Helwig Carbon Products. 
• Ensure all Marketing content is planned while promoting “Helwig brand” as a top priority. Assist in creating innovative ways to grow brand and product awareness with existing and new customer base. 
• Lead execution of Social Media content across promotional platforms such as website, blogs and LinkedIn, etc. Ensure promotional and content strategies are implemented. Remain active with constant updates. Manage and evaluate content along with analysis using Google analytics and other web analysis tools. 
• Create content and coordinate production of Case Studies, Application Briefs, Brochures, High value quotes, and PowerPoint presentations to align to brand identity and proper company image using graphic design skills in creating company brochures and advertising. 
• Partner with Digital Design vendors to develop and launch new product images, product introduction and training videos. 
• Help target new customers with networking events, conference calls, meetings, etc. 
• Assist with product demonstrations at trade shows, webinars, and training events. 
• Occasional travel as necessary to complete job responsibilities. Travel expected to be less than 10%. 
• Conduct e-blast marketing campaigns from data bases and provide qualified leads to the sales team. 
• Perform support work specifics to sales and marketing through data collection, surveys, compilation, research, records maintenance, and custom reports. 
• Assist in collecting and evaluatingkey competitor marketing materials throughout the year. Conduct research and evaluate new emerging industry trends. 
• Assist the marketing team to complete all necessary documentation to facilitate creative kick-offs or launch for each promotional campaign. 
• Develop and manage the marketing materials inventory. Active involvement in continuous improvement and cost saving activities within Department. Strong attention to detail, time management, budget, and decision-making skills. 
• Promote Patented Products and Apply for Product Awards. 
• Serve as liaison with vendors. Use resources wisely and assist in evaluating potential new vendors. 
• Work very closely with Sales to analyze feedback and to ensure company goals are aligned and implemented. 
• Manage the relationship with other departments, employees, and sales reps. Communicate with all stakeholders .

Requirements:

• Minimum bachelor’s degree in marketing or equivalent. 
• 2 plus years of experience working in a Manufacturing Marketing role in preferred. 
• Experience in web content development, Organization, B2B Marketing, WordPress experience, email marketing, and video editing is preferred. 
• Excellent writing and communication skills. 
• The ability to manage multiple projects at the same time in a fast-paced environment. 
• Proficient with MS Office (Word, Excel, PowerPoint) 
• Knowledge of Graphic Design using Adobe Creative Suite (Photoshop, Illustrator, and InDesign). Salesforce or CRM, Project Management experience would be preferred.