Responsibilities:
Leading or supporting (client-dependent) development of integrated media strategy throughout the entire process.
- Analyzing CPG client sales data & translation to bespoke media approaches including geographical specific.
- Translating consumers to addressable audiences, analyzing audience data to inform approach, build MRI/Simmons profile, define audiences, identify growth targets.
- Identifying multiple ways to invest media mix to achieve results, backed by strong rationale for how and why each media vehicle is used, including consumer journey mapping & integration with retail media. Includes traditional media planning: OOH, terrestrial radio and linear TV.
- Defining clear measurable KPIs, building measurement plan and optimization approach. Developing schedule and following through with regular learning + insights delivery to clients.
- Partnering closely with the buying team to translate the plan to platform specific executions which are optimizable.
- Quality assurance for campaign implementation, including trafficking.
Knowledge and understanding of digital media analytics; strong comfort level with tracking digital campaign performance and deriving meaningful insights, grounded in data to inform optimizations and future evolutions of the plan.
Partnering with creative team to inform consumer-centric content for media contexts.
A passion for staying abreast of the ever-changing media landscape and sharing media trends and opportunities with internal team and clients.
Strong communication skills, especially collaboration are essential, maintaining the best possible relationships with internal agency partners, external agency partners, vendors and clients.
Ability to manage numerous campaigns and projects with adequate organization and prioritization.