Paid Search Strategist

What you’ll do:

• Activate and manage SEM campaigns 
• Build new campaigns, ads, and keywords based on client briefs 
• Provide recommendations for new campaigns including tactics, spendand performance estimates etc. 
• Perform optimizations based on insights from Search data 
• Complete client reports with help from Search Coordinators 
• Assist in training and developing of Search Coordinators 
• Account and client strategy development 
• Optimize budget pacing, bids and bidding strategies, ads and more 
• Pull data from multiple systems to create Excel reports 
• Identify opportunities or insights during ongoing accounts from Engine systems and reports 
• Create and update keywords lists, ad copy, landing pages, and ad extensions 
• Provide insight and analysis and perform updates/optimizations to improve performance 
• Help with the growth and development of junior team members

What we’re looking for:

• 3+ years in paid search required. 
• Conversant with all paid search terminology and key tools (e.g. Google Ads, MicrosoftAds, Campaign Manager etc.) 
• Ability to work well in a team, to shine as an individual 
• Solid educational background in critical thinking, quantitative analysis and writing 
• Proficiency with MS Office with intermediate to advanced Excel skills

Compensation Range: $58,500- $92,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.