1. Conceptualize, coordinate, plan, shoot, and edit original, high-quality short- and long-form video content, performing all aspects of pre-production, production, and post-production.
2. Create video content that is both engaging and educational, which includes, but is not limited to, customer testimonials, features & benefits videos, how-to videos, live webinars and presentations, service & training videos, social media promotional reels, and trade show live streaming demonstrations.
3. Collaborate and communicate effectively with cross-functional teams – including Advertising, Engineering, Marketing, Sales, Trade Shows, and Parts & Service – on video projects to understand video goals and objectives, also incorporating feedback from internal teams during the editing/proofing process.
4. Ensure high-quality video production, including proper lighting, sound and visual effects.
5. Operate and maintain video equipment, including cameras, lighting, and audio equipment, to ensure optimal performance and studio space.
6. Collaborate with and support the other Hatco Corporation companies – Ovention, ADM, American Range and FWE – for any necessary video content.
7. Manage video files and maintain an organized, accessible internal video library.
8. Stay up to date with industry trends and best practices in video production.
9. Perform other related duties as requested by the Director of Advertising.