Creative Business Books

Punchlines to Profit is your ticket to mastering the art of comedy in digital marketing.

Learn how to build your digital empire from scratch, charm your audience with a laugh, and whip up marketing campaigns that have your competitors in stitches. Whether you're just starting up or running a big business, this guide is your golden ticket to adding a dash of humor to your online presence, or just your life in general. In Punchlines to Profit, you will discover:

• The power of authenticity 
• Everything you need to know about building a digital brand 
• How to get your content ideas flowing 
• Different types of digital content to make The psychological effects of comedy 
• How to implement comedy into your content and brand 
• Professional comedy tips straight from stand-up comedians

This comedic, practical book provides the perfect framework for business owners, content creators, and brand builders to grow their online presence, using the power of comedy.

Punchlines to Profit is your ticket to level up your success through laughter.

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Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.

A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.

Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.

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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.

The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.

Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes:

• Over 100 branding subjects, checklists, tools, and diagrams 
• More than 50 all-new case studies that describe goals, process, strategy, solutions, and results 
• New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing 
• Additional examples of the best/most important branding and design work of the past few years 
• Over 700 illustrations of brand touchpoints 
• More than 400 quotes from branding experts, CEOs, and design gurus.

Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. 

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Discover the Power of Public Relations for Nonprofits: The Ultimate Guide to Building Trust, Boosting Impact, and Creating Awareness for the Nonprofit Professional.

Are you tired of struggling to make your nonprofit stand out and achieve its mission? Do you want to unleash the full potential of PR to elevate your organization's image and impact without breaking the bank?

Your life will change when you:

• Know how to tell compelling stories that captivate your audience and inspire them to support your cause. 
• Gain insights and strategies for effectively managing community relations and building a strong network of supporters. 
• Empower yourself with the tools and techniques to leverage PR to achieve your nonprofit's mission and goals.

This complete guide will show you how to:

• Increase your visibility and credibility with your target audience. 
• Foster strong relationships and connect with your community. 
• Achieve your nonprofit's mission and goals. 
• Craft powerful and impactful storytelling strategies. 
• Leverage social media and digital platforms for PR. 
• Manage media relations and crisis communications. 
• Implement successful community relations initiatives. 
• Measure the impact of PR on your nonprofit's success.

Unlock the power of public relations for your nonprofit with this essential handbook. Learn the importance of PR and how to use it to build a positive image and foster trust with your audience. Gain insights and strategies to enhance visibility and impact. With a focus on storytelling, media relations, and goal enhancement, this guide equips nonprofit professionals with the tools to leverage PR effectively.

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The ad exec who revolutionized the image of Black Americans in advertising.

Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrelltriedto do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry.

Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.

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