Kiffel Consulting, LLC

As an accomplished Consumer Insights Marketing Researcher, I am eager to support you and your team as an external resource. 

My expertise includes both qualitative and quantitative research, including extensive Online and In-Person Focus Group Moderation.

Ziploc, Kleenex, AXE Body Spray, Foster's and Leinekugel Beer, Gardetto’s and OFF! Insect Repellents. These are fantastically well-known brands with impeccable brand equity for which I have managed consumer research programs. My expertise has been honed via deep and broad portfolio of consumer, service industry, healthcare, retail and B-to-B brands.

Included in my background are roles of increasing responsibility at Fortune 500 Consumer Packaged Goods Manufacturers including Unilever, S.C. Johnson & Son, Inc., MillerCoors Brewing Company and Kimberly-Clark. My 25 + year career has spanned client, advertising agency and research supplier-sides, allowing for an extremely well-rounded business and consumer perspective.

I am eager to leverage my expertise to meet your qualitative and quantitative research needs including telephone, in-depth interviewing, online/in-person focus group moderation, analysis, reporting and presenting.

Contact: Karon Kiffel
Title: Marketing Research Consultant
Phone: 414-403-2473
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