Assistant Brand Manager

Green Thumb Industries

Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including Beboe, Dogwalkers, Doctor Solomon’s, Good Green, incredibles and RYTHM. The company also owns and operates rapidly growing national retail cannabis stores called RISE. Headquartered in Chicago, Illinois, Green Thumb has 18 manufacturing facilities, 77 open retail locations and operations across 15 U.S. markets. Established in 2014, Green Thumb employs approximately 4,000 people and serves millions of patients and customers each year. The company was named to Crain’s Chicago Business, Fast 50 list in 2021 and 2022 and a Best Workplace by MG Retailer magazine in 2018, 2019 and 2021. More information is available at www.GTIgrows.com.

https://www.gtigrows.com/

Position Details

Assistant Brand Manager
Job
Full-time
1/25/2023
Chicago Illinois
Chicago, IL

The Role:

The Assistant Brand Manager will support the growth of the Green Thumb family of brands. As an Assistant Brand Manager at Green Thumb, you will bring your enthusiasm for marketing and the cannabis industry and work collaboratively & cross-functionally with business development teams, sales, supply chain, and external partners to drive key initiatives and deliver results. Bring your consumer focus and help us make great things happen!

Responsibilities:

  • Work with the Brand Manager, and cross-functional teams to develop and execute brand plans including new product launches, expansions, and assist in the development of integrated marketing campaigns 
  • Create collateral, merch, and other items that integrate brand marketing information and communicates key marketing programs, brand and product information to assist the sales teams 
  • Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners. 
  • Track brand forecasts and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget 
  • Work with the field marketing team, sales team, and Brand leads to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions
  • Bachelor’s degree in Marketing, Business, Management, or a related field 
  • Relevant brand marketing experience in the CPG industry is a HUGE plus, but not required 
  • Exceptional organization and project management skills
  •  Strong writing, presentation and verbal communication skills 
  • Comfortable with ambiguity and able to effectively balance pace and execution 
  • Demonstrated skill in building and working in strong cross-functional teams 
  • Genuine interest in and passion for the cannabis industry!

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