Associate Marketing Coordinator

Trustmark Companies

About Us:

At The Trustmark Companies we help people thrive. We provide products and personalized attention that engage and inspire people to maximize their health potential. We offer employee benefits customized to fit each unique business need or life circumstance. It all revolves around our belief that better health and greater financial security increase overall well-being. And with well-being comes peace of mind. Peace of mind to focus on work and family and everything else that’s important in life. Peace of mind to thrive.

We are currently seeking an Associate Marketing Coordinator to join our Voluntary Benefits (VB) team. The ideal candidate should have excellent interpersonal skills, including the ability to easily develop, build and maintain internal and external relationships and have strong oral communication skills/polished presentation skills, both in-person and via online methods.

http://www.trustmarkcompanies.com

Position Details

Associate Marketing Coordinator
Job
Full-time
10/10/2018
Northern Illinois
Lake Forest, IL

Summary:

In this role, you will take in broker-related sales requests and help drive the creative development of sales and broker marketing initiatives; including creating and executing pro-active marketing campaigns on behalf of producers. You will also work with VB marketing team and other departments to update the trustmarksolutions.com website; help establish editorial and marketing calendars; write content and push out the VBS blog using a content management system; and will drive the development, content creation and ongoing updates for new sales and marketing microsites.

Responsibilities include:

  • Assesses, determines and creates appropriate strategies and solutions for each broker marketing initiative, working with marketing team and various departments to get projects and tasks to broker team to ensure each deliverable is completed on-time, within budget and achieves the desired outcome/result as defined within the marketing communication plan. 
  • Creates website and blog content while maintaining the editorial calendar and ensuring cohesiveness in content with the social media calendar; also create product brochures, flyers, sales emails and direct mailers. Edits existing marketing materials, microsites, HTMLs, PowerPoint presentations, etc. 
  • Provides tactical support to Sales and Marketing department as needed. 
  • Helps manage data analytic measurement, tracking and reporting, as required, for all aspects of broker/employer/online marketing through marketing creative project tool and web/social analytics 
  • Other duties as needed/assigned.

Qualifications:

  • Bachelor’s Degree in English, Marketing, or Communications is preferred 
  • Three to five years of marketing, communications and business experience is required. 
  • Prior experience in B2B or B2C at financial institutions, or similar relevant experience is strongly preferred. 
  • Have a thorough understanding of products and services offered, or be able to quickly gain this knowledge. 
  • Ability to manage a project and maintain organization while working with multiple contributors, subject matter experts and approvers. 
  • Exceptional writing skills (AP style, preferred) with an emphasis on succinctly presenting complex concepts is required. 
  • Flexibility to adjust priorities based on shifting timelines; willingness to acknowledge inquiries and be responsive/proactive with current project requests and status 
  • Proven experience working in a wide variety of media and formats is including, but not limited to: a) Digital – Website copywriting, blog writing, social media, email marketing, PowerPoint and b) Print – Direct mail, various print collateral, conference displays. 
  • Proficient in Microsoft Office, content management systems is required.

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