Channel Integration Manager

Medical College of Wisconsin

The Medical College of Wisconsin (MCW) is one of the largest healthcare employers in Wisconsin. We are a distinguished leader and innovator in the education and development of the next generation of physicians, scientists, pharmacists and health professionals; we discover and translate new knowledge in the biomedical and health sciences; we provide cutting-edge, collaborative patient care of the highest quality; and we improve the health of the communities we serve.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Position Details

Channel Integration Manager
Job
Full-time
3/3/2019
Southeast Wisconsin
Milwaukee, WI

The Channel Integration Manager is responsible for establishing a donor-centric, fully integrated approach to the public phase of our comprehensive campaign for the Medical College of Wisconsin and Froedtert Hospital. This position leads integrated initiatives inclusive of our campaign, multi-channel direct marketing and digital activities to acquire, retain, and engage donors and alumni.

Responsibilities:
  • Responsible for the planning, execution and management of philanthropic programs, including developing a coordinated matrix of communications and solicitation strategies. 
  • Demonstrates extensive digital fundraising knowledge, extends traditional campaigns by recommending and implementing digital components. 
  • Leads integrated elements of the campaign across traditional and digital channels. 
  • Reviews performance analytics to inform future communication and solicitation approaches. 
  • Collaborates on pipeline development and the cultivation and transition of donors throughout the donor lifecycle. 
  • Provides input and leads some aspects of the design and production of annual campaigns and other development materials including publications, appeals, digital and web-based content intended to generate funds. 
  • Works closely with Marketing & Communications teams at MCW and Froedtert to ensure brand clarity and consistency in donor communications. 
  • Promote a results-driven, collaborative work environment focused on planning and process improvement within functional areas to support annual fundraising strategies. 
  • Manages projects with a clear understanding of project goals, donor benefits, data and technical requirements to align approach to support and optimize campaign performance. 
  • Designs and implements best practices and optimizes processes within the Office of Development. 
  • Manages external agencies and freelancers, contractors as required.

Minimum Required Education:

  • Bachelor’s Degree

Minimum Required Experience:

  • 6 years in the advancement field, with experience in digital fundraising. 
  • Preference for experience in the higher education or healthcare sectors.

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