Communications Manager

ECHO Incorporated

About ECHO Incorporated:

For over 70 years, we have been designing and building high performance, commercial quality products. From our humble beginnings in Japan with a simple hand-held crop duster, we have grown to become a technological leader and well-respected global brand. Today the company sells its products in North America through ten distributors managing 6,600 independent dealers. An additional 24 Latin American distributors sell ECHO products through a variety of channels. ECHO products can be found in Home Depot stores in the U.S., Canada, Mexico and Puerto Rico.

Position Details

Communications Manager
Northern Illinois
Lake Zurich, IL

We are seeking a Communications Manager who will manage functions to create identity positioning and awareness including: web, email, packaging, literature, advertising, digital, social POP, mail, radio and public relations.

Duties and Responsibilities:

  • Manage all communication functions including: web, email, packaging, literature, advertising, digital, social, POP, mail, radio, public relations.
  • Content lead: Create and oversee content for digital, social, web, print, POS, and other outbound touch points. Act as content team lead.
  • Develop and oversee key messages including voice and tonality, ensuring consistency across all impression/touch points for the organization and its distribution/retail partners.
  • Develop leader sku direction for packaging with input from Brand Manager and Product Manager.
  • Create and maintain a product key points database to be used as the reference for all key messages, benefits, features, users, applications.
  • Collaborate with Channel Marketing on defining and implementing commercialization plans for product launches. Elements include advertising, promotions, PR, user experience, events
  • Manage and develop 1 direct report: Communications Specialist
  • Other duties as assigned.


  • BS degree in communications, marketing, business related discipline; or work experience equivalent.

Experience and Skills:

  • Minimum 5 years customer marketing environment experience 
  • Exceptional communication skills 
  • Prior experience in leading teams and direct reports. 
  • Product Marketing experience a plus. 
  • Logical thinker with strong analytical skills 
  • Microsoft Office suite experience 
  • Results-oriented

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