Position Summary:
This position reports directly to the Associate Director of Communications and works primarily with members of the alumni and external relations team on the development and execution of alumni and donor communications. This cross-functional role supports copywriting and digital production needs for the School's alumni engagement strategy. This position also helps tell important, high-impact stories to target audiences, including donors and alumni. Candidates should have experience writing, with the desire to learn and contribute to a fast-paced, growing advancement team.
Principal duties:
Marketing copywriting and digital production (60%)
- Contribute to the development of communication, event and marketing tactics to drive alumni affinity and engagement
- Draft dynamic copy for email, print, web and social channels to support alumni engagement initiatives and fundraising campaigns
- Contribute to the creation and refinement of collateral materials and reports
- Create and distribute email communications through the School's bulk email system
- Develop and execute a social engagement strategy and serve as community manager for the Wisconsin Business Alumni LinkedIn group
- Incorporate analytics and best practices into daily work
Communications and publications (35%)
- Assist with content planning, editorial writing and review, and other related production duties for Update magazine and donor reports
- Conduct interviews and draft materials to support communications and donor stewardship
- Contribute to the alumni news blog by developing, pitching and executing content
- Monitor communication channels and identify opportunities for optimization and/or exploration of new channels as a medium for storytelling
Other duties as assigned (5%)
- Serve on committees and project teams
- Collaborate with campus partners
- Staff alumni events