Communications Specialist

Reporting to the Marketing Manager, the Communications Specialist supports the global content marketing strategy and content creation to improve brand awareness and the demand creation process. This position is responsible for public relations, advertising and event communications. In addition, this position is a liaison to Human Resources and serves as the main company conduit for all internal and external communications. The Communications Specialist also supports various projects and initiatives related to global sales needs, seminars, demos, trade shows, corporate events and new product launches.

KEY RESPONSIBILITIES AND DUTIES:

1. Advertising and Public Relations Support

• Assists with media advertising planning and all aspects of trade publication relations: working with the marketing manager, outside agency and magazine publishers/editors
• Integrates media plan with content calendar and writes/creates content as needed, such as emails, articles, promotional materials, etc.
• Leads trafficking of monthly ad placements with Art Director and creates custom content with magazine publishers
• Works with outside agency to create PR content, which includes Alto-Shaam employee interviews, customer interviews, news releases, articles and editorial content

 2. Event Marketing Support

• Works closely with the Event Manager on the planning and ensuring all communication deliverables are met for all trade shows, conferences and company events
• Ensures all event dates are update to date on the website and the content calendar
• Integrates event schedule with content calendar and writes/creates content as needed such as invitations, emails, promotional materials, etc.
• Prepare press releases and media kits prior to shows
• Works with Art Director or outside creative agency to create any digital/print literature and/or promotional materials needed

3. Internal and External Communications

• Responsible for creating and deployment of all internal and external company announcements
• Responsible for all marketing e-mail notifications to customers/reps/dealers/service to maintain overall Alto-Shaam brand consistency
• Liaison to Human Resources to assist with writing announcements, recruiting efforts and managing and maintaining the company intranet content to drive employee communications and engagement
• Writes and creates quarterly company newsletter (Roots)
• Works proactively with other departments to ensure on-time, accurate information
• Proofreads all materials with a high degree of accuracy
• Ensure consistent company brand standards and trademark compliance

4. Gobal Sales and culinary support

• Leads all marketing efforts needed to support the development and roll-out of sales programs, such as A Taste of Alto-Shaam, Quick Ship, etc.
• Leads all marketing efforts needed to support culinary initiatives relating to seminars, demos and training events such as invitations, agendas, tests, surveys, etc
• Creates and maintains presentations in PowerPoint for culinary seminars, A Taste of Alto-Shaam demos, training events, etc.
• Coordinates recipe submissions and responsible for editing Snapguides and posting on the website

5. Maintain up to date project tracker. Meet scheduled deadlines for production of all marketing communications materials through effective coordination with agencies, vendors and other outside resources

6. Participates in other cross-functional projects

7. Other duties as required

The successful candidate must possess a 4-year college degree in Marketing, Communications, Public Relations/Advertising, Journalism or related field, and have three to five years of experience.

• Excellent writing, editing and proofreading skills with a strong attention to detail
• Proficient in Microsoft Office is a must, knowledge in social media platforms and marketing software such as Marketing Automation, CMS, Google and Adobe is preferred.
• Excellent interpersonal skills, a team player and able to interact with staff at all levels.
• Must be able to work under pressure with minimal supervision, meet deadlines, be flexible working on multiple projects and have effective project management skills.
• Must take initiative, be a self starter and comfortable introducing new ideas
•  Experience working with designers and providing creative input on marketing campaigns and materials

Base Compensation - Base compensation is reviewed annually against market-competitive salaries.

Merit increases are based on performance and compensation in the market.

Gain Share Bonus - Annual gain share bonus plan for all qualified full-time employees.Results are based on openly shared corporate performance for profits and cash.

401 (K)Eligibility on the first of the month following 30 days of service.Includes a percentage company match.

Benefits - We offer competitive benefits, including medical, vision, dental and life insurance, short-term disability, long-term disability, career development assistance and 11 paid holidays.