Coordinator of Digital Media

Lakeland University

Lakeland Universities Mission Statement:

Lakeland University educates women and men of diverse backgrounds, preparing them to think critically, to communicate effectively, to succeed professionally, and to lead ethical, purposeful and fulfilling lives. Rooted in the values of the United Church of Christ, Lakeland integrates the liberal arts and experiential learning to develop the whole person for success in a dynamic, multi-faceted world.

Position Details

Coordinator of Digital Media
Northeast Wisconsin
Plymouth, WI


This person will work in a collaborative, team environment with communications, marketing and graphic design. This position plays an integral role in the university's communications department, as a part of the overall advancement team. This person will play a lead role in telling the Lakeland story and forwarding the Lakeland brand through the creation and strategic dissemination of digital content.


  • Serve as Lakeland's primary story teller through digital content that spotlights our successes and is shared across a variety of platforms to help define and forward the Lakeland brand. 
  • Serve as institutional videographer. 
  • Assist in creating and be primary manager of implementation of the university's social media strategy. 
  • Edit materials submitted by others into a consistent tone and style based on the LU brand guidelines. 
  • Prioritize coverage of all Lakeland sponsored and student-led events, utilizing content to support external relations efforts and repurposing as much content as possible. 
  • Create and maintain a video archive. 
  • Supervise/mentor student workers.

GENERAL EXPECTATIONS: All Lakeland University staff members are expected to:

  • Demonstrate in their words and actions an appreciation for the history of Lakeland University and a commitment to its stated mission; 
  • Represent unequivocally in their behavior the stated values of the university; 
  • Be good stewards of the university's resources, including its personnel and the goodwill of its friends, its alumni, and local community; 
  • Work collaboratively (as opposed to competitively) with their peers to meet objectives and achieve our goals; 
  • Keep their supervisor appropriately informed; 
  • Be forthright and honest in their communication with all members of the Lakeland community; 
  • Treat all members in a manner of teamwork and respect; 
  • Advise their supervisor with respect to all matters that require their attention, including their own performance.


  • One-three years of experience in video production and social media content development and strategy. 
  • Bachelor's degree in English, communication, journalism or advertising/marketing preferred. 
  • Experience working collaboratively with marketing, communications and graphic design. 
  • Strong organizational, time management and communication skills. 
  • Keen attention to detail. 
  • Proficient computer skills. 
  • Excellent knowledge of the English language. 
  • Knowledge of AP style preferred.


  • Full tuition remission for candidate, spouse, and dependents. 
  • Two-week's vacation upon hire. 
  • Two-weeks paid sick time. 
  • 12 paid holidays. 
  • Health, dental, and vision insurance. 
  • Life Insurance. 
  • 403(b) retirement savings plan.

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