Copywriter

At Wipfli, people count

Our award-winning marketing team is looking for a copywriter who can create compelling narratives out of complex issues to tell Wipfli’s story. If you are an exceptional writer who is passionate about the craft of writing, understands omnichannel content needs and values the impact of words, then this is the job for you.

You will play a vital role in amplifying our brand voice by crafting content for thought leadership articles, e-books, case studies, marketing collateral, website copy, ads, email, social media and video. We are looking for someone who loves working with a growing firm, can collaborate with a dynamic team and is passionate about sharing Wipfli’s story with the world.

Our culture is steeped in curiosity, collaboration and creativity. We are more than 2,900 designers, analysts, developers, accountants, litigators, cybersecurity guardians, management gurus, marketing innovators and tech accelerators who are helping businesses and nonprofits change the world. And each of us digs to find unique solutions to help our clients achieve their biggest goals.

We are looking for someone who is a brilliant storyteller, brand champion — and who can find the stories at Wipfli.

Responsibilities:

• Write copy that converts: You will work with our content strategy team and marketing leaders to produce marketing content.
• Amplify Wipfli’s brand voice: You will produce content that is consistently aligned with our brand and brings are marketing strategy to life.
• Generate innovative ideas: You will bring creative and proactive ideas to elevate our brand.
• Review materials: You will help edit and approve content for clarity, accuracy, conciseness, style, grammar and vocabulary.
• Research SEO: You will seamlessly blend keywords throughout content to draw eyes.
• Understand the value of context: You will create content that aligns with a buyer journey and fits a specific persona.

Education and experience:

• Minimum of bachelor’s degree in English, creative writing, communications, journalism or closely related field from an accredited college or university. 
• Proven omnichannel PR experience. 
• Minimum of 2 years’ professional copywriting experience; B2B experience preferred. 
• Excellent communications and writing skills. 
• Excellent collaboration and coaching aptitude. 
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.

You are our ideal candidate if you are:

• A relationship builder who is highly collaborative with a strong desire to help others succeed. 
• Analytical and fearless in asking questions. 
• An empathetic listener to hears nuances in conversations. 
• Equally strategic and creative. 
• Able to cut through jargon. 
• Understand the nuances of B2C and B2B. 
• Able to think on multiple levels and able to draw out stories across a wide range of industries and services. 
• A writer who thrives in a fast-paced, collaborative environment with short turnaround times. 
• Collaborative and inquisitive with SMEs. 
• Able to understand complex business data. 
• Self-directed and not afraid to take the initiative to challenge old-thinking and prioritize multiple projects. 
• A coach at heart who can communicate concepts such as brand voice, digital consumption habits and style/grammar with SMEs.