Digital Account Director

Northwoods Web Solutions

Northwoods Web Solutions creates and delivers effective, data-driven digital marketing strategies, websites and software solutions that grow our clients' online presence. With 45 employees and a marquee list of client-partners, our mission for the past 20 years has been to offer quality digital and software solutions for the manufacturing, healthcare, consumer, entertainment, education, government, non-profit and professional services markets.

The demand for our services is strong, and we are looking for talented web professionals to grow our team. Key to our success is the quality of our front line consultants – our Digital Account and Marketing teams. Northwoods is looking for an experienced Digital Account Director - a critical position in our mix of consultants.

Position Details

Digital Account Director
Southeast Wisconsin
Shorewood, WI

Northwoods Web Solutions is looking for an experienced Digital Account Director. The right candidate should possess a variety of skills and will be actively involved in establishing vision for our client partners.

Responsibilities and Skill Areas:

Web Consulting, Business Analysis and Digital Strategies (20-30% of your time)

  • Meet with clients and understand their challenges and goals 
  • Provide business consulting, web consulting, and web marketing strategies 
  • Work with the Digital Strategy team to provide strategy consulting related to SEO, SEM, Analytics, Content Marketing, Usabiliy, IA, and UX 
  • Work with Business Development Managers, sales engineers, and executives to create proposals and estimates for digital reviews & strategies, digital marketing, design services, web analytics consulting, SEO consulting, usability testing, software engineering, hosting, training, and ongoing digital marketing services. 
  • Define scope and deliverables for projects in collaboration with team members 
  • Learn and share with team members at Northwoods 

Information Architecture & User Experience Design (20-30% of your time)

  • Lead the creation of content inventories, sitemaps, taxonomies, and content strategies 
  • Lead the creation of wireframes 
  • Guide the creative team to ensure proper execution of wireframes into comps / cutups
  • Create creative briefs, personas, and guide usability testing 

Project Management(20-30% of your time)

  • Ensure projects are running smoothly 
  • Manage budget and client expectations 
  • Communicate regularly with clients 
  • Work with Account Coordinators to complete routine PM tasks 
  • Create written specifications addressing features, requirements, scope, and risks 
  • Create project plans of varying detail and complexity 
  • Proactively identify issues and resolve them before they become problems
  • Work with scheduling staff to secure resources for projects 

Account Management(10% of your time)

  • Find ways to grow business with existing clients 
  • Prepare and review proposals, pitches, and presentations 
  • Alert sales management to accounts that need attention 
  • Occasionally help sell to new prospects 
  • Prioritize time spent on existing clients according to revenue potential 

General (5-10%)

  • Engage in ongoing training, learning, and reading 
  • Attend internal meetings 
  • Assist sales and marketing teams in developing needed content and new strategies 

User Training and Support(5-10%)

  • Provide client support from time to time 

Technical Skills (not a requirement, but skills in more than one area is a major plus)

  • HTML, CSS, Javascript, .Net development 
  • Photoshop, Illustrator, Dreamweaver 
  • Axure, wireframing tools 
  • Visio, Powerpoint, Project

Knowledge, Experience and Skills:

  • College degree in business administration or related field, or
  • 3-5 years of hands-on digital account management experience 
  • Must possess excellent verbal and written communication skills 
  • Must have the ability to work on multiple activities concurrently in a fast paced environment 
  • Must possess strong interpersonal skills to work effectively within a team environment and with internal and external customers 
  • Ability to effectively self-manage time and projects 
  • Ability and desire to learn new programs 
  • Social Media, Google Analytics and/or SEO/PPC experience a plus 
  • Must be proficient with Microsoft Suite: Word, Excel, PowerPoint
  • Experience with content management systems is a plus 
  • Experience with Adobe Photoshop, Adobe Acrobat Pro, Illustrator and/or InDesign is a plus
  • Experience in a digital agency environment helps put you at the top of the list

The Benefits:

Travel is very limited and 98% in SE Wisconsin. We offer great benefits including 401(k), great salaries, free Starbucks coffee and parking, and professional development opportunities. Northwoods is an Equal Opportunity employer.

We have created a free and relaxed work environment. No micro management. You can do what you want with your work space, dress the way you want, and even work from home if you need to.

Our cultural values are built on the following 5 pillars:

  • We learn something new each day 
  • We trust and value each other 
  • We hire people, not just skillsets 
  • Our families come first 
  • We each grow in our own way 

All employees get two monitors, the latest hardware, free popcorn on Thursdays and the occasional lunch during collaboration sessions. No need to wear shoes around the office. The boss doesn't. We also have kids and dogs occasionally running around the office. (Yours are welcome if they don’t make too much noise.) We celebrate our client successes, believe in professional development, and empowering our people.

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