Digital Communications Strategist

Wisconsin School of Business, UW-Madison

Wisconsin School of Business, UW-Madison.

Position Details

Digital Communications Strategist
Southwest Wisconsin
Madison, WI

The Wisconsin School of Business seeks a digital communications strategist with a focus on social media, public relations, and online community engagement. The ideal candidate will be a savvy communicator who is well-versed in the fast-paced digital environment, with a strong background in marketing, writing, and analytics. The incumbent will demonstrate an ability to tailor messages to key audiences, including current and prospective students, alumni, media, and peer institutions. This position demands creativity, a passion for social media with an eye toward new trends, and an ability to translate complex material into accessible, relevant content. Multimedia skills a plus.

Job Summary:

The Digital Communications Specialist will be a member of the Wisconsin School of Business' Marketing and Strategic Communications unit, a full-service, in-house marketing and communications team. The position is responsible for managing WSB's social media presence, connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation. The position is also responsible for media relations, reaching out to news media to pitch the School's stories on faculty research, programs, and educational innovation. 

Principal Duties:

Monitors reach and effectiveness of communication campaigns, projects, and initiatives (15%)

  • Regularly tracks and reports on social media and public relations performance. Uses insights to optimize performance going forward. 

Plans editorial content according to established goals and objects (15%)

  • Develops and maintains social media content calendar
  • Develops and maintains public relations outreach calendar 

Communicates with stakeholders to verify requests and identify editorial resources (10%)

  • Supports digital communication requests/needs from internal and external partners
  • Proactively engages stakeholders to pursue content ideas 

Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns (50%)

  • Independently manages WSB social media accounts, including Twitter, Facebook, LinkedIn, and Instagram
  • Writes press releases, media advisories, and digital pitches to secure media coverage related to WSB programs, research, and initiatives
  • Actively engages with key audience groups in digital environments, representing WSB with on-brand, professional communications 

Provides project management and execution of communications programs, initiatives, and tactical plans (10%)

  • Collaborates with members of the Marketing and Strategic Communications unit on multi-channel, cross-functional efforts
  • Bachelor's degree required in communications, journalism, public relations, marketing, or related field. 
  • Three or more years of communications work experience required.

Preferred Experience:

  • Managing social media accounts for a brand, company, educational institution, or other professional entity
  • Establishing and maintaining media relationships
  • Using digital platforms (e.g., Meltwater, Cision, social media) to pitch and track stories to the media
  • Independently identifying and executing on content or story ideas
  • Analyzing communication metrics to optimize future performance

Minimum: $55,000 ANNUAL (12 months)

Depending on Qualifications

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