Digital Manager - Local Search

Cramer-Krasselt

Cramer-Krasselt is one of the largest independent, totally integrated agencies in the country with over $700 million in billings and over $400 million in media asset management.

With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It's how we helped Porsche achieve six years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% this year alone.

We've done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.

Major brands include Benihana, Cedar Fair Entertainment Company (Knott's Berry Farm, Cedar Point and 9 others), Corona Extra, Edward Jones, Kroger Divisions, Meiomi Wine, Nikon, Pacifico Beer and Porsche. www.c-k.com.

http://www.c-k.com


Position Details

Digital Manager - Local Search
Job
Full-time
9/19/2018
Southeast Wisconsin
Milwaukee, WI

C-K Local Search are experts in the byzantine maze that is the local ad space of Google and other search engines. C-K is looking for an innovative and curious mind to join the Local Search team to continue to contribute to the ever-evolving understanding of impactful local search marketing.

About the role:

  • Oversees and guides the Local Search digital team
  • Responsible for managing and driving growth of digital accounts through strong client relationships
  • Daily management of all active local search accounts, including bid optimization, keyword and copy analysis, campaign organization and other structures
  • Demonstrates an in-depth knowledge of paid and organic search and works to stay abreast of emerging technology by being proficient in online display advertising, search engine optimization (SEO), website traffic measurement, and A/B testing
  • Identify and monitor key performance indicators and analytics to illustrate changes, insights, or adjustments to strategy, creative, or a campaign
  • Work with Local Search Management to understand client timelines, budget/fiscal planning needs, and develop recommendations for performance optimizations
  • Key member of Local Search management team that will be involved in new business initiatives from prospecting to the final pitch

About you:

  • 3-5 years of search engine marketing experience
  • Expertise in search engine marketing
  • Proficient in Google AdWords and Bing Ads – certifications are a plus
  • Extensive experience with Google Analytics and dashboard reporting tools
  • Familiar with landing page development and optimization techniques
  • Background in or exposure to web development projects
  • Project management skills
  • Roll up your sleeves mentality
  • Creative problem solver
  • Passion for digital marketing


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