Digital Marketing Analyst

SECURA Insurance

At SECURA, "friendly" means our associates know each other by name and face. It means we offer fresh-baked cookies to visitors as they leave our office. "Friendly" means that when an associate hits a milestone birthday, he or she just might receive a Gorilla-Gram and find some ancient photos taped to the building entrance doors (your high school senior portrait, for starters).

Position Details

Digital Marketing Analyst
Northeast Wisconsin
Appleton, WI

The Digital Marketing Analyst will lead analytics reporting, deliver insights to enhance digital marketing initiatives, and manage and optimize web platforms, all to leverage the independent agency channel and attract and retain insurance consumers.


  • Create and maintain in-depth analytics reporting to build audience engagement, relationships, and retention. 
  • Ensure consistent user experience across all platforms. 
  • Lead the content management system strategy, workflows, and processes. 
  • Build landing pages, templates, and forms. 
  • Collaborate with members of the Marketing team to develop strategies and support digital marketing initiatives through data-driven website optimization, SEO positioning, digital advertising, lead gen, and more. 
  • Identify and evaluate new technologies and ways to reach and engage with our target audience. 
  • Assist with development of customer experience strategy, including research, voice of the customer programs, and more. 
  • Research and implement a CRM system. 
  • Other duties as assigned.


  • 3+ years digital marketing, web, and analytics experience 
  • Bachelor's degree in related field 
  • Experience in content management systems, HTML, CSS, and Google Analytics 
  • Experience in project management, web content creation, digital advertising, and data-driven marketing campaigns 
  • Strong written and verbal communication skills 
  • Ability to learn new technologies quickly 
  • Ability to work effectively in a fast-paced team environment and individually 
  • Ability to create effective working relationships with all levels of the company

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