Digital Marketing Analytics Analyst

General Mills


We Serve the World by Making Food People Love.

General Mills brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2018 consolidated net sales of US $15.7 billion, as well as another US $1.1 billion from its proportionate share of joint-venture net sales.

Position Details

Digital Marketing Analytics Analyst
Twin Cities Metro
Minneapolis, MN


General Mills (GMI) is seeking a Digital Marketing Analytics Analyst to be responsible for the coordination, execution, and management of marketing reporting and analytics capabilities. The Analyst will serve as a resident expert of cross-channel marketing reporting, analytics, and insights efforts, ensuring executional excellence across teams. This role is part of the Technology and Solutions organization, which uses technology to bring General Mills marketing plans to life. It focuses on using our data for more effective marketing, delivering the right content to the right consumer at the right time.


  • Lead internal business stakeholders in defining reporting requirements; gather and document requirements, identifying and eliminating gaps and risks; communicate requirements to technical teams. 
  • Develop, document, and execute standard processes for cross-channel campaign measurement and reporting across teams, including tagging, development, testing and QA, release, maintenance, and the ongoing delivery of accurate data with insights. 
  • Leverage cross-channel raw data for strategy and insights; use data to create reports that tell a story and make recommendations to marketing teams on performance, campaign/content creation and optimization, and audience development. 
  • Assist in development of data visualizations for user-friendly reporting that is easily actioned on by business stakeholders. 
  • Serve as the technical subject matter expert on marketing measurement, reporting, and analytics; educate marketing and technology teams on best practices for: measurement plans, key performance indicators, reporting data structure, and actionable reports and insights, leading the adoption of a data-driven mindset. 
  • Understand, document, and communicate timelines, priorities, delivery, and measurement across marketing and technology teams. 
  • Develop and maintain internal and external cross-functional networks to support the goals of the organization.


  • B.S. or B.A. degree in business, marketing, CIS, statistics, related field or equivalent experience
  • 1-3 years of data, reporting, or analytics experience 
  • Experience with business intelligence or data visualization tools 
  • Experience in marketing-focused roles with strong business acumen 
  • Familiarity with reporting in marketing technology tools


  • Strong problem-solving skills 
  • Ability to functional autonomously with a strong sense of ownership 
  • Ability to work with through ambiguity 
  • Process-driven, continuous improvement mindset 
  • Exceptional organization, project management, and communication skills

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