Digital Marketing Analytics & Reporting Manager

Element

Join Wisconsin's fastest-growing agency!

Element is a full-service, integrated marketing agency with locations in De Pere and Neenah, WI. Our motto: Work hard. Play hard. We take pride in providing a creative work environment that allows for personal and professional growth and development.

At Element, you'll collaborate with some of the brightest marketing pros around in the areas of design, digital marketing, public relations, and interactive.

Together, we bring expertise from across industries & disciplines to develop forward-thinking strategies for our clients. If you love a challenge, are a life-long learner, and are driven for success, we'd love to talk to you.

https://goelement.com/agency-careers/

Position Details

Digital Marketing Analytics & Reporting Manager
Job
Full-time
8/8/2022
Northeast Wisconsin
De Pere or Neenah, WI

We’re in search of a modern-day digital marketing data analyst who is looking to work in a creative advertising agency environment and understands how to help identify solutions and opportunities through insightful data analysis.

The main responsibility of our Digital Marketing Analytics & Reporting Manager is to interpret data and produce marketing reports on an ongoing basis for each of our clients. Reports consist of aligning web data with marketing strategy to create meaningful insights with recommendations to continually increase the effectiveness of our clients’ digital marketing efforts.

For local applicants, this position is available to work from either our De Pere, WI or Neenah, WI office.

  • Identify and understand business problems to create data measurement strategies that determine what metrics to capture and analyze 
  • Organize insights, data and visualizations into comprehensive reports for client review 
  • Share insights and data interpretations from marketing initiatives, such as social media, paid digital campaigns, and organic search presence, that are meaningful to executives at any level 
  • Formulate insights around customer engagement that drives revenue through ongoing website user data analysis 
  • Test and analyze workflow, content, lead scoring and digital marketing tactics for improvement 
  • Review scheduled and ad hoc analysis requests from account executives and/or clients 
  • Write monthly and quarterly client reports through user data collection and analysis focusing on data that accurately measures results 
  • Stay on top of technology trends and changes as they relate to the ability to provide insights created from website user data 
  • Create custom data segments in Google Analytics that are in alignment with marketing strategy 
  • Coordinate advanced analytics tracking capabilities, such as event and goal tracking, with internal teams
  • Bachelor’s Degree or equivalent 
  • 3+ years of experience in data analysis and reporting 
  • A strong understanding of integrated digital marketing practices, tactics, and strategies 
  • Proficient writing skills to explain complex data information in a meaningful and concise way 
  • First-hand experience with Google Analytics and/or other website data collection tools such as Hubspot or Adobe Analytics 
  • Experience with Google Ads and/or other digital advertising platforms is a plus, but not required

Besides an awesome office, creative environment, and great team, here’s what we bring to the table:

  • Company events and outings (anything from ziplining to live music!) 
  • Anniversary bonuses 
  • Flexible office hours 
  • Summer Fridays 
  • Paid holidays and vacations 
  • Education reimbursement 
  • Health and wellness support and rewards 
  • Health, dental and vision insurance 
  • Retirement plan with company match 
  • Short-term and long-term disability insurance 
  • $25,000 life insurance policy 

Compensation is competitive and based on demonstrated skills and experience.


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