Digital Marketing Associate

HighTower Advisors

Who We Are:

HighTower is a community of independent-minded financial advisors aligned on focusing on providing objective, comprehensive wealth support for their clients. All HighTower advisors are client-first focused, meaning they will always act in the client’s best interests. Our advisors provide financial advice with a soul, getting to know the families they serve in order to help them build better lifestyles, achieve their dreams and create long-term stewards of wealth. By combining radical transparency, integrity and sophistication, we are reshaping the financial services industry from the inside out.

https://www.hightoweradvisors.com/home

Position Details

Digital Marketing Associate
Job
Full-time
8/28/2019
Chicago Illinois
Chicago, IL

Primary Responsibilities:

The Digital Marketing Associate will be a core member of the HighTower marketing team. The marketing team is dedicated to developing and maintaining HighTower’s brand and extending a variety of marketing capabilities to our financial advisory practices across the country. The digital marketing associate is responsible for supporting our Marketing digital platforms, including email (Marketo), portions of the corporate website, and internal intranet resources. Strong email development experience is a must, as well as experience with or aptitude and willingness to learn Marketo as an email service provider (ESP) and Marketing Automation solution. We support a self-service platform to a growing field of users who need training and support, as well as tactics and template development. The Digital Marketing Associate is also expected to understand best practices in the industry and identify new trends to weave into our offering.

Core competencies for the role include:

  • Marketing automation (Marketo) program development 
  • Email development & testing 
  • Field user Marketo support and development of training materials 
  • Management of web content via content management system (CMS) 
  • Competency in measuring key KPIs and reporting back with context in a user-friendly fashion 
  • Email HTML development---Must have this in order to be considered for the role.

Minimum Qualifications:

  • 2-3 years of digital marketing experience, with a focus on email development 
  • Excellent communication skills and very strong collaboration in a team environment 
  • Ability to multi-task and provide high quality solutions under pressure 
  • HTML5/CSS3 understanding 
  • Can work with PSD, INDD, AI files to extract assets and apply designs

Additional Skills:

  • Marketo experience 
  • Sitecore experience (non-dev) 
  • Wordpress experience (non-dev) 
  • Email design experience 
  • Ruby/HAML/Sass experience 
  • Preferred but not required: Spanish language

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