Other Responsibilities will include:
Manage implementation of marketing plan:
- Develop and implement tactical marketing plans that span digital, print, video, tradeshows, social media and display advertising to drive awareness, engagement and conversion.
- Create and manage promotional and editorial calendars that ensure timely and accurate deployment of campaigns and alerts across channels.
- Coordinate, collaborate and maintain effective communications with internal and external stakeholders to ensure awareness, cohesion and alignment on implementation of marketing plans and tactics.
- Maintain social media presence across all digital channels.
Develop and refine brand and marketing assets:
- Develop and refine brand, positioning, messaging, and imagery.
- Create a range of marketing materials, ensuring assets are disseminated and leveraged through all appropriate channels.
- Develop and implement brand and marketing guidelines that support collaborations with external partners.
- Collaborate with internal and external designers to develop high quality creative assets.
Research, monitor and report market and performance insights:
- Execute and leverage market research and consumer insights to build and enhance marketing plan and strategy.
- Monitor and analyze performance of marketing tactics, customer feedback, and market trends and interpret results to inform and recommend business, marketing, product and content strategies and plans.
- Work with key internal stakeholders to execute testing plans to inform messaging and campaign design enhancements.