Digital Marketing Manager

Marine Credit Union

Marine Credit Union is built on the strong belief that members are more than a credit score, and we are committed to providing financial services to all members of the community – including those with past financial challenges. We are a full-service financial institution serving over 80,000 members with office locations in Wisconsin, Minnesota, and Iowa.

Position Details

Digital Marketing Manager
Northwest Wisconsin
La Crosse, WI

The Digital Marketing Manager will be responsible for developing and managing all digital marketing channels to support the strategic and growth goals of Marine Credit Union. They will support our marketing efforts to increase demand for Marine Credit Union products - especially Loans and Checking Accounts to underserved consumers who are not yet Marine members.

Major Duties and Responsibilities:

  • Develop and execute plans to expand and optimize the reach of digital channels to drive website sales in order to meet the goals of Marine Credit Union
  • Partner with business analysts to generate and analyze ongoing reports on digital marketing effectiveness using website metrics, sales funnel data, and financial reporting
  • Work with internal teams and agency partners to plan and implement digital campaigns
  • Develop and implement plan to use email marketing and text messaging channels to help members with their finances and expand relationships
  • Manage digital onboarding of new members in a way that helps them get the most of out their products and services
  • Develop/design new digital products or services to profitably support our mission of service to the underserved

Knowledge, Skills and Abilities:

  • Deep understanding of digital channels and marketing of consumer goods 
  • Ability to manage digital campaigns and understand sales funnel effectiveness in real-time, including response metrics, campaign costs, and relevance to the business 
  • Ability to identify and target specific products, consumer segments (behavior or demographic) using digital channels 
  • Knowledge of financial service products, sub-prime customer buying preferences, behavior and trends 
  • 5+ years’ experience in consumer digital marketing and advertising 
  • Excellent grasp of website metrics, SEO, lead generation and sales funnel analysis 
  • Demonstrable experience with email marketing and text message notifications 
  • Proven experience managing a marketing budget effectively with reporting and accountability


  • Bachelor’s Degree in Marketing or related field required. Advanced degree a plus. 
  • Practical experience may be considered in lieu of education requirements.

Interpersonal Skills:

  • Ability to communicate business findings in a concise, understandable manner. 
  • Ability to work as part of a team, while being accountable for individual duties and responsibilities.
  • Marine has a decentralized management structure, this position will be providing solutions to the marketing team and senior management.

Marine Credit Union offers a competitive wage and benefits package.

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