Digital Marketing Manager

State Bank of Cross Plains

In 1908, State Bank of Cross Plains opened our doors with one goal in mind: to make our vision of helping others achieve their dreams a reality. Since we believe that anything is possible with the right people by your side, we aim to be a knowledgeable financial partner who helps the Dane County community and surrounding area accomplish their goals—and then set new ones. With our unique community bank culture, competitive wages and benefits and opportunities for growth, we offer our employees the ability to make a difference for our customers in helping them reach their financial dreams.

Position Details

Digital Marketing Manager
Southwest Wisconsin
Madison, WI

We are seeking a Digital Marketing Manager to work as a key member of our Marketing team to strategize, develop, implement execute and manage digital marketing campaigns to various audiences across multiple digital channels, including but not limited to: web content, mobile, email, PPC/SEM, SEO, social medial, online display ads, etc. The digital marketing manager plays a central role in enhancing brand awareness within the digital space, as well as driving website traffic, leads and sales.

A successful candidate for this role will be able to demonstrate abilities in planning/executing all web, SEO/SEM, marketing database, email and display advertising campaigns, measuring and reporting performance against goals and brainstorming new and creative growth strategies. Other responsibilities include:

  • Oversee website, including design, navigation and updates, to ensure optimization and utilization.
  • Strategize and manage all content on the website, incorporating branding throughout to ensure consistent messaging across the overall presence
  • Collaborate with internal teams to create landing pages and optimize user experience and conversion
  • Work with internal constituencies to incorporate new financial technology solutions into the architecture of the website
  • Complete utilization analysis and report to VP-Marketing
  • Manage email marketing efforts using both internal resources and external support
  • Oversee Marketing Communications in the development and distribution of eNewsletters and social media efforts
  • Design and distribute regular cross-marketing email/promotions
  • Oversee Marketing Communications in the strategy, implementation and analysis of social media efforts
  • Continually analyze and report on SEO/SEM
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Plan, execute, and measure experiments and conversion tests
  • Bachelor’s degree in Marketing, Communications, or similar distinction and/or 4-7 years previous experience in digital marketing/mediums, marketing, communications or similar field required.
  • Previous work experience in website design, content management, optimizing landing pages, user funnels, marketing automation required. 
  • Previous work experience in SEO/SEM, marketing databases, and/or digital marketing campaigns (email/social media, display advertising, etc.) preferred.
  • Strong analytic skills with the ability to interpret data to make thoughtful and sound decisions. Working knowledge of website analytic tools and ad serving tools preferred.
  • Exceptional interpersonal and communication skills to be able to interact and communicate with a diverse group of clients
  • Demonstrated problem solving skills
  • Flexibility with the ability to adapt to an ever-changing work environment
  • Strong organizational skills with the ability to prioritize multiple competing tasks and work in a fast-paced environment
  • Demonstrated creative and strategic abilities. Highly creative with experience in targeting various audiences with engaging digital campaigns preferred.
  • Solid knowledge of HTML, CSS and JavaScript development and constraints; in addition, the ability to work with MS Office Suite of products preferred.

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