Digital Marketing Manager

WDM Footwear and Accessories

WDM Footwear and Accessories is a new Men's footwear and leather accessory company based in Milwaukee's Fifth Ward. We design, develop and produce better grade Men's footwear and accessories in our vertically integrated owned factories and distribute to better retailers in the US.  We have three tiers of business:  Our own Direct to Consumer brand "Moral Code"; we license a Men's apparel brand for footwear and accesories and we do Private Label footwear for several national retailers.

Position Details

Digital Marketing Manager
Southeast Wisconsin
Milwaukee, WI

The Digital Marketing Manager at WDM Footwear and Accessories is a new position that will be responsible for all Digital Analysis, PPC, SEO, Email and Social with our Direct to Consumer brands.

This is a fast paced, always changing environment that requires agility, patience, outstanding organizational skills and willingness to get your feet dirty.  

Responsibilities Include:

  • Responsible for Execution of all Digital Marketing processes.
  • PPC
  • SEO
  • Marketing Budget Preparation, tracking and adherance.
  • All Digital Analysis
  • Google Analytics
  • Web Site Updates 
  • Email Marketing
  • Social Strategy and Posting
  • Interface with PR Firm and Ad Agency
  • 3-5 Years Experience with Digital Marketing/EComm with consumer products. 
  • Great writing and communication skills.
  • Budget preparation experience.
  • Experience with Social Media Management
  • Experience with Email Marketing
  • Ability to manage multiple projects/tasks simultaneously.
  • Strategic thinker.
  • Excel compentency
  • Fashion, apparel, footwear or luxury product experience a plus.
  • E-Comm experience
  • Skilled with Google Analytics

This is paid, full time position with benefits.

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