Digital Marketing Specialist (SEO/SEM/Content)

CI Design

CI Design is a creative marketing agency with a unique approach driven by story, strategy, and activation. Our services include Digital Strategy, SEM, Web, Apps, AR/VR, Video and Print. We are located in Milwaukee's Third Ward and looking for the next addition to our Digital Marketing & SEM practice.

Position Details

Digital Marketing Specialist (SEO/SEM/Content)
Southeast Wisconsin
Milwaukee, WI

CI Design is looking for a Digital Marketing Specialist who is able to demonstrate proficiency in SEO and PPC strategy and execution, account management, and has the ability to collaborate with all members of the Digital Strategy department to continually deliver and grow a successful program.

  • Account and team support activities as designated by the Director of Digital Strategy 
  • Execute search programs, including search engine optimization and PPC advertising 
  • Perform data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client SEO and SEM programs within specified budgets 
  • Writes, edits and proofreads emails, landing pages and other digital content as assigned 
  • Help develop and maintain digital search best practices
  • Manage digital advertising accounts on Google Ads, Bing Ads, Facebook, LinkedIn and other ad platforms 
  • Leverage social listening capabilities to understand online conversations to develop meaningful opportunities for content on key platforms 
  • Effectively communicate the value of digital advertising efforts to clients and stakeholders
  • 3+ years active experience working in a client facing SEM/SEO role 
  • A high level of integrity, autonomy and self-motivation 
  • Understanding of search engine optimization and pay-per-click advertising strategies and best practices 
  • Proficiency with tracking tools such as Google Analytics and Google Tag Manager 
  • Excellent written and verbal communication skills 
  • Must be comfortable presenting analytics findings in person 
  • Good interpersonal, communication and relationship building skills BA/BS in Journalism, Marketing, Advertising or related field preferred 
  • Google Ads and Bing Ads certifications preferred 
  • Previous experience with Hubspot, Marketo, Pardot or other marketing automation technology a plus

This is a full-time position with market competitive pay.

Voted Best Places to Work 2018 & 2019.

Benefits include: Casual work environment, Strong work/life balance, Flexibility around personal & family needs, Paid parking, Paid Holidays, Paid time off, Health and Dental plans with company sharing premiums and 401k

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