Digital Marketing Specialist

The Digital Marketing Specialist will play a role in planning, organizing and executing marketing strategies with a heavy emphasis on digital methods. They will possess the outstanding organizational skills required to prioritize and succeed in a deadline-driven environment with a complex workload. They will exhibit strong attention to detail and be willing to take on a wide range of responsibilities working in collaboration with the Vice President of Sales & Marketing, Marketing Manager, Marketing Specialist and cross-functional teams. The Digital Marketing Specialist will have and maintain a strong understanding of the most current digital marketing and social media strategies to support development of RenewAire digital goals, succeed in translating goals into executable tactics, and support continued advancement with ongoing maintenance and enhancements.

Essential Duties:

Website

• Assist in developing website content and new functionality via Content Management System (WordPress) and other tools such as Verenia CPQ.
• Play a critical role in providing technical analysis of web traffic, proactive monitoring and reporting of actionable insights on web/campaign performance with the goal of improving user experience, optimizing for search engine performance and improving results
• Assist in maintaining product data and other content
• Troubleshoot and resolve performance and other issues using best practices and support resources while creating new, innovative solutions to meet the changing needs

CORES (in-house online configurator/product selection tool)

• Assist in defining and developing app user interface via rule writing, actions and conditions (training available)
• Assist in developing CORES content to support new and updated products Data entry/maintenance

Search Engine Optimization (SEO)/Search Engine Marketing (SEM)

• Assist in developing and implementing SEO strategies that will increase online presence and drive organic growth
• Assist in leading SEO core fundamentals throughout the business in educating team members how to effectively implement SEO best practices
• Monitor targeted keyword performance and traffic as appropriate
• Assist in developing annual digital advertising plan by identifying most effective opportunities for digital advertising in our space such as: PPC, retargeting, geo-targeting and targeted campaigns on social media (Facebook, LinkedIn and Twitter)
• Execute digital advertising plan
• Assist in developing KPIs on digital advertising
• Perform campaign reviews and develop recommendations for growth and improvement

Social

• Coordinate with marketing to develop and design content for the following areas: event signs, web banners, email communication and social media campaigns as related to marketing and company events
• Assist in development and execution of annual social media plan

Digital Asset Creation and Graphic Production

• Assist in the development of digital assets to support marketing activities
• Assist in planning and art direction of video creation 
• Assist in planning and execution of product photo shoots and photo editing to produce print/digital ready art May assist in production of 3D illustrations (Composer) based on existing 3-D CAD models 
• Responsible for the archiving of digital assets 

Communication

• Assist in developing email newsletters
• Set up and deploy utilizing Constant Contact or other relationship management tools
• Oversee pre- and post-event follow-up awareness and communications activities including email, social media and direct mail campaigns

Ecommerce

• Assist in implementation and maintenance of RenewAire stock products and or service parts on online retailers such as Amazon MarketPlace
• Assist in set up and maintenance of marketing materials in an ecommerce platform (TBD)
• Assist in maintaining customer PIM and ecommerce systems

Brand Management

• Assist in developing new brand guidelines as applies to digital marketing and adhere to existing guidelines
• Work closely with team to enhance the company's sponsorships, events, and presence at trade shows, via digital communication channels
• Leverage digital marketing and automation tools to execute digital campaigns ensuring coordination and timing of messages across social media and website

Required:

• Bachelor’s degree in Marketing, Communications or related field.
• Equivalent experience will be considered.
• 3+ years of experience in a similar role, executing digital marketing, lead generation and/or integrated marketing programs
• Strong working knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Working experience with digital marketing and SEO strategy 
• Experience updating and managing website content management systems (e.g. WordPress)
• Experience with analytics software such as SEMrush and Google Analytics 

Preferred:

• Experience with marketing automation and analytics such as Hubspot 
• Experience with social media management tools such as HootSuite 
• Experience with SalesForce, Microsoft Dynamics or other CRM platform
• Website development experience (HTML, CSS, JavaScript)
• Experience working with an online configuration tool

Competencies:

• Excellent communication skills (written and verbal)
• Experience in project management, product marketing and digital marketing methods
• Strong analytical and creative capabilities to improve and assess marketing effectiveness
• Self-starter with strong attention to detail and execution
• Self-motivated, independent, quick learner
• Ability to work in a fast-paced environment and multitask
• Desire to learn new concepts and work on new projects
• Excellent verbal/written and interpersonal skills
• Strong organization and time management skills
• Able to complete multiple projects, under tight deadlines while maintaining a positive attitude.
• Able to work independently with little supervision as well as in a collaborative environment with a team
• Strong problem-solving skills
• Business Process and Technology Acumen

RenewAire offers a great working environment with casual dress code, competitive salaries, and has historically provided annual raises and bonuses. Benefits include great medical, dental, and vision plans, a clothing allowance, and fully vested 401(k) with up to 6% match, and more. 

RenewAire is an Equal Opportunity Employer