Digital Marketing Specialist

Primary Objective & Scope of Position:

The Digital Marketing Specialist is responsible for executing digital marketing campaigns that generate website traffic and sales on Slumberland.com and at Slumberland Furniture Stores. The candidate will coordinate a consistent digital content strategy across web, email, text messaging, and social media campaigns. The candidate will also complete other duties as assigned to meet Slumberland's marketing goals.

Essential Functions and Accountabilities:

Digital Content Management - Planning, Project Management, Coordination

• Assists the Director of Marketing and VP of Marketing with the creation of the digital content strategy based on the marketing planning calendar. 
• Gathers requirements & submits creative briefs for all email, text, and social media marketing campaigns. 
• Works with the merchandise planning team to understand promotions, product availability, etc. 
• Creates & tracks the progress of the brief / proofing process using project management tools. 
• Completes setup and deploys email, text, and social media campaigns, as well as monitors/resolves any QA issues. 
• Works cross-functionally to support various teams with specific customer communication. 
• Works with internal and external resources on the creation of campaign copywriting, headlines, subject lines, and A/B testing plans to improve email open and click through rates. 
• Assist with the creation and coordination of weekly and monthly reporting on the above initiatives.

Digital Asset Management - Planning, Execution, Delivery

• Serve as point of contact / lead coordinator of all digital media assets 
• Coordinates the creation of digital content and creative assets across digital platforms in partnership with internal and external creative resources 
• Distributes approved digital content and creative assets to internal and external partners 
• Helps improve the quality of our digital content by creating / maintaining benchmarks, specifications guide, and/or best practices 
• Ensures assets are developed for corporate and local franchise usage and tagged appropriately 
• Tracks content development budgets / agencies 
• Assists the Director of Marketing and the Ecommerce and creative teams in planning and executing campaign landing pages on Slumberland.com

Social Media Management -- Planning, Strategy, Execution

• Coordinates with the Slumberland digital & creative teams to develop social media content that drives social engagement, community growth, and traffic & sales to Slumberland.com and Slumberland Furniture Stores. 
• Coordinates the social content approval process from creation to final approval. 
• Plans and executes social media posts in accordance with Slumberland's social media voice, content pillars, promotions, data/insights, and financial goals. 
• Makes real-time content recommendations for trending topics. 
• Assists the Director of Marketing on content for key activations, promotions, and sponsorships. 
• Assists the Director of Marketing in planning of paid social media campaigns across platforms to drive engagement, traffic & sales. 
• Assists Slumberland's customer service team to solve issues that are reported via social media channels.

Marketing Campaign Support

• Helps drive curiosity and adds to the culture of collaboration as we move Slumberland toward further digital transformation. 
• Assists the broader marketing team with additional support tasks as needed

Requirements:

• 2 or more years of experience in a digital marketing role 
• Solid understanding of digital marketing strategy, best practices, and tactics 
• Demonstrated ability to learn new digital strategies and tactics quickly 
• Strong organizational and project management skills with an attention to detail 
• Frequent personal use of at least one social media platform 
• Experience with email service providers, text message marketing providers, and social media platforms. Specific knowledge of Klaviyo, Attentive, or Hootsuite a plus. 
• Experience with writing creative briefs, reviewing creative outputs, and coordinating creative assets for the web/mobile and social media a plus. 
• Ability to draft, present and communicate effectively via written and verbal communications for all levels of audiences in a collaborative and clear manner.