Digital Production Specialist

POSITION SUMMARY

The Digital Production Specialist is responsible for the day-to-day execution of digital projects and communication efforts in support of our business objectives. As a member of the External Relations Team and key player on projects supporting all departments and teams within the organization, the Digital Production Specialist will support the integration, execution and effectiveness across digital platforms. Reporting to the Digital Marketing Supervisor, this position will help ensure we meet the needs of our donor, volunteer, supporter and other stakeholder audiences through our digital presence.

DUTIES AND RESPONSIBILITIES

By enabling an effective digital practice in support of our mission, the Digital Production Specialist contributes to the organization’s innovation, creativity and continuous improvement as a leader in the hunger-relief community. In performing assigned duties and responsibilities, the Digital Production Specialist demonstrates the organization’s vision and values: we’re all in this together; we deliver; we innovate; we lead with our hearts; and we believe differences make us stronger.

Email Execution and Analysis

• Build and deliver marketing emails within the organization’s email delivery platform. 
• Report email campaign performance and overall effectiveness against goals. 
• Build operational excellence for email production, focusing on efficient sending, suggesting solutions to help with opt-out, managing preferences, and leading our efforts for content and asset management. 
• Work closely with internal partners to build and maintain audience lists. 
• Work collaboratively with team members to align email delivery with other digital marketing efforts such as social media and paid ads. 
• Stay current with best practices, strategies, and industry standards related to email. Ensure email compliance and spam regulation (CAN-SPAM, CCPA) and share email program insights and recommendations with marketing business partners and associates.

Website Management and Integrations

• Support the Digital Marketing Supervisor or in regularly analyzing site performance metrics and identify optimization opportunities to improve SEO, UX, and task completion rates.
• Responsible for making updates to website content and building new landing pages, donation forms, and other digital items within the organization’s content management systems. 
• Troubleshoot website display and rendering issues on a variety of browsers and operating systems.

Collaboration and Customer Service

• Work closely with a collaborative team of designers, writers and content creators to help find digital solutions to our integrated work. 
• Support the digital efforts of our internal teams by understanding their objectives along with our digital constraints and being able to effectively communicate efficient solutions to the requests. 
• Monitor, evaluate and support in reporting on results of digital campaigns. 
• Ensure your work is maintaining style, logo, and brand guidelines. 
• Ensure your work is supporting efforts and project timelines

REQUIRED QUALIFICATIONS

• A combination of education and experience generally attained through a bachelor’s degree in a related field(s) (marketing, digital media, communications, or related field) and a minimum of 3 years of experience in digital marketing. 
• Experience in email production, email marketing automation and deployment. 
• Experience building webpages, blog posts, forms, and other digital content using HTML/CSS within a content management system. 
• Strong understanding of email and website best practices, responsive design, accessibility best practices, browser and email client limitations and SEO. 
• Ability to create simple button graphics and optimize graphics for web usage using Adobe products. 
• Ability to communicate clearly and effectively and work collaboratively. 
• Experience with Microsoft Office, Office 365, and the ability to learn other computer software programs. 
• Demonstrated ability to plan, manage and follow through on multiple daily tasks and projects.

DESIRED QUALIFICATIONS

• Experience with reporting tools such as Google Analytics, Google Data Studio, Tableau, etc. 
• Working knowledge of Adobe Creative Suite. 
• Ability to work with flexibility, efficiency, and enthusiasm, both individually and as part of a team in a fast-paced, high-demand environment.

BEHAVIORAL EXPECTATIONS

• Demonstrate behavior consistent with SHH’s mission, vision, and values daily. 
• Demonstrated exceptional customer service skills to create a welcoming and inclusive environment where everyone is welcomed and valued. 
• Understand safety policies and actively promote safe practices in the workplace. 
• Ability to build strong, constructive relationships with a diverse range of individual and organizational partners, where common goals can be discovered, jointly shared and owned for maximum impact. 
• Strong commitment to equity; ability to work with individuals from different abilities, ethnicities, genders, races, religions, sexual orientations, and socioeconomic backgrounds. 
• Demonstrate the ability to support the work of others. A high level of understanding and respect for the urgency and needs of others. Ability to see how actions impact others. Willingness to put the needs of internal and external customers first. 
• Support innovation with an openness to new ideas, learning from others and flexibility to support change as needed. 
• Demonstrate the ability to identify issues or areas of improvement and the willingness to address them. 
• Maintain confidentiality of personal information of employees, volunteers, clients, donors and others.

Salary Range: $51,000.00 To 61,000.00 Annually

BENEFITS AND PERKS

• Combination of office time + remote work 
• 9 paid holidays each calendar year, plus 4 extra wellbeing days 
• Up to 160 hours of paid time off per calendar year, with the option to carry over up to 20 hours to the following calendar year 
• 8 hours of volunteer time off to serve community each calendar year 
• Up to 6 weeks paid parental leave for birth and non-birth parents 
• Health insurance including medical, dental, vision and prescriptions 
• 403b retirement savings plan with employer match