Director of Marketing

POSITION PURPOSE:

The Director of Marketing is a vital leader within the Milwaukee Ballet team. This person leads the development of Milwaukee Ballet’s marketing, branding and public relations activities across the Company and School & Academy. The mission-drive role defines and executes strategies to increase Milwaukee Ballet’s earned revenue. The role provides foundational support for the delivery of programs and growth goals across Milwaukee Ballet’s 5-Year Strategic Plan. The Director of Marketing manages three full-time staff.

ESSENTIAL RESPONSIBILITIES:

• Developing marketing strategies to set, meet or exceed Milwaukee Ballet’s performance revenue and attendance goals. 
• Creating and implementing marketing strategies to support Milwaukee Ballet School & Academy’s enrollment and growth goals. 
• Forging effective working relationship with Artistic Director to ensure marketing strategies support delivery of his vision. 
• Collaborating with Director of Development and Director of Community Engagement to develop strategies in support of their awareness and growth goals. 
• Maximizing brand building opportunities presented by the move to our new home in Milwaukee’s Third Ward (August 2019) and our 50th Anniversary Season (2019-20). 
• Devising and using database and market research projects for ongoing marketing effectiveness. 
• Charismatically representing Milwaukee Ballet on peer committees, at our events and engagements, in the community and with patrons and donors.

Strategic Planning, Analysis and Audience Development:

• Lead the development of ticket pricing strategy, including discounting and demand pricing initiatives, in conjunction with Ticket Director. 
• Use key metrics and identify ticket sales trends to guide strategy, especially for subscription sales. 
• Define and assess opportunities for development of new and existing audiences. 
• Monitor cultural trends and peer organizations to identify new opportunities. 
• Evaluate progress based on metrics, including renewal and reactivation rates for subscriptions, new to file retention and multi-buyer rates for tickets.

Revenue Generation and Expense Management:

• Plan and execute subscription renewal / acquisition campaigns and single ticket initiatives, generating in excess of $2.5M in revenue annually. 
• Develop income and expense budgets for marketing and communication programs, allocate resources amongst projects and report regularly against budget. 
• Develop and share reports on the progress of campaigns with Board of Directors as required.

Communications, Media / Public Relations, and Branding:

• Increase regional and national awareness of Milwaukee Ballet (with Media & PR Manager) 
• Ensure cohesive execution of Milwaukee Ballet’s brand across all channels and media. 
• Seek continuous improvement of milwaukeeballet.org (with Marketing & PR Manager) 
• Oversee social media and digital communication, monitoring the creation of timely, original, high-quality content. Ability to use social media analytics to inform content production & growth marketing ideas. 
• Monitor patron touchpoints for to ensure best in class customer experience.

Personnel Management:

• Lead, motivate, and support the marketing team with confident decision making. 
• Track projects to ensure prioritization, resource allocation, budget control, and excellent customer service. 
• Continually assess capabilities and identify resources for staff development.

PERSONAL ATTRIBUTES:

• An active and curious mind; adventurous attitude to try new strategies! 
• Visible leadership skills and able to be calm under pressure. 
• Excellent and proven project management skills. 
• Willingness to ‘roll your sleeves’ up to get the job done with minimal supervision. 
• Able to operate in a fast-paced environment whilst staying on track with multiple deadlines. 
• Gains deep satisfaction from facilitating the best work of others. 
• Be able to navigate multiple different working styles with colleagues across a wide range of backgrounds.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, journalism combined with 6+years’ experience in marketing/communications is required, including 2+ years with supervisory experience. 
• Arts and cultural marketing experience preferred. Dance organization experience a plus. 
• Excellent written communication skills as well as active listening skills and speech clarity. 
• Expertise with social media platforms and analytics. 
• Strong grasp of traditional and emerging marketing channels. 
• Knowledge of ticketing software an advantage although not a requirement. 
• Technically savvy, expert user of MS Office suite.

Compensation relative to experience level. Years 0-3 10 paid vacation days; 9.5 paid holidays per year; 4 paid personal days; Half-day Fridays in summer; Medical dental, long-term disability and life insurance; business casual office; 403(b) retirement plan offered; complimentary tickets to performances; discounted WAC membership.