Director of Marketing

The Director Marketing is responsible for leading a team that develops, plans, implements and evaluates sales and/or business development marketing strategies, as well as defines audience-appropriate tactics and distribution channels for Prime’s clients and/or members. This role provides an integrated and strategic approach to marketing and communications planning, understanding the company’s business objectives and translating them into effective and compelling communications.

Responsibilities:

• Monitor relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences 
• Lead the planning, implementation and evaluation of strategic sales, product or consumer communication campaigns/plans and materials, including creative design 
• Develop and maximize third party relationships to deliver on department, brand and project objectives and strategies 
• Provide thoughtful team direction and elevate team performance and progress towards reaching business and client goals; clearly communicate roles and expectations 
• Provide writing/editorial expertise in support of driving key messaging and marketing objectives 
• Oversee the prioritization of strategic and department level initiatives and projects 
• Lead a team of Business Development marketers to develop and support materials, communications and the cross-functional Request for Proposal (RFP) process 
• Manage department budget, staffing, performance and development, and consistently demonstrate Prime’s leadership expectations during interactions with direct reports, cross functional and external stakeholders 
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required 
• 8 years of work experience in marketing, with focus on product marketing or new business development 
• 5 years of leadership/people management experience 
• Must be eligible to work in the United States without need for work visa or residency sponsorship

Additional Qualifications:

• Ability to express ideas clearly both verbally and in writing, paired with strong listening skills 
• Proven track record of leadership capabilities including building morale, developing people and creating positive team dynamics 
• Ability to manage multiple, complex projects simultaneously through ongoing change, without compromising quality 
• Brand development and positioning experience

Preferred Qualifications:

• Pharmacy Benefit Management (PBM), health care or Finance experience 
• Sales and account management experience