Director of Marketing

Rosh Review

Join a small, remote team of thoughtful, committed individuals in a profitable company that is changing medical education. The impact of your work extends to thousands of medical students, nurses, nurse practitioners, PAs, and physicians in the US and across the world. You will have the opportunity to make a meaningful difference in the health of millions of individuals in 140 countries—at a time we need it.

Company Culture

  • We manage complexity so that our learners can experience simplicity
  • We confront difficult situations—always seeking the truth—with a calm mind and balanced spirit, so we can get more done together
  • We’re an open book, letting our guard down so others can learn from our mistakes
  • We hold learners and each other in high regard and bring our best selves—working for continuous improvement
  • We honor our collective privilege to interact and care for our patients, each other, and our learners—willing the good of the other

http://www.roshreview.com


Position Details

Director of Marketing
Job
Full-time
10/29/2020
Southwest Wisconsin
Madison (Remote), WI

You are a bright, innovative, motivated and entrepreneurial digital marketing leader. You’ve asked “How can I make a difference in the world?” and are ready to apply your gift of marketing to improve medical outcomes. You prioritize an individual’s humanity—their wants—before your need to market something. You want to build and lead a team through an exciting period of growth. You thrive in an environment that provides autonomy, expects accountability, and offers opportunities to make a meaningful impact.

  • You love a hearty challenge
  • You're curious, always thinking about how to improve and drive results
  • You're independent and thrive in situations where you can take initiative and lead
  • You keep an eye on the big picture while juggling the day-to-day details
  • You're passionate about digital storytelling, new technology, and data-driven decisions
  • You proactively seek opportunities where you can share and learn from others

You will own the Person to Person (P2P) marketing funnel for our company. You will be in charge of attracting potential learners to our site with helpful content, nurturing these learners on their journey, and converting them to lifelong learners with Rosh Review. As a data-driven marketer with heart, you will plan and execute a marketing strategy for the organization:

  • Develop and lead the P2P marketing and communications strategy
  • Lead campaign creation, lead generation, analytics, content marketing, and reporting including the technologies and process to improve the marketing life cycle
  • Lead the identification, engagement, and partnership of social media influencers in each of our unique markets.
  • Refine social media presence.
  • Create and manage a marketing calendar to build connections with learners
  • Proactively identify market trend shifts and adjust the marketing plan
  • Explore internal and external data to create innovative, learner-centric campaigns
  • Continuously improve effectiveness of marketing campaigns using predetermined KPIs
  • Conduct market research studies
  • Build and direct an annual marketing budget
  • Manage external partnerships on the production of promotional materials
  • Provide digital marketing support and tools to improve sales team effectiveness 
  • 3+ years leading marketing for a primarily digital organization
  • Proven success in digital storytelling 
  • Experience leading and managing SEO/SEM, email, social media, and display advertising campaigns
  • Strong program management experience to drive projects from concept to execution, measurement, and reporting
  • Experience defining, managing, and reporting on an operating budget
  • Experience with HubSpot and Salesforce marketing automation tools (must have)
  • Strong analytical skills and data-driven thinking 
  • Strong communicator comfortable with a remote team culture
  • Expert knowledge of Google Analytics, and experience distilling large data sets to reach actionable conclusions
  • Background in education, online learning, or medicine a plus
  • Competitive salary and benefits
  • Professional development stipend
  • Charitable donation matching
  • Work from anywhere in the USA
  • Open, honest, accessible, and friendly values-based work environment


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