Director of Portfolio Marketing

Rockwell Automation

Who we are:

We are a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live.

Headquartered in Milwaukee, Wisconsin, we employ approximately 23,000 problem solvers dedicated to our customers in more than 100 countries.

Position Details

Director of Portfolio Marketing
Southeast Wisconsin
Milwaukee, WI

Strategist. Collaborator. Evangelist. Visionary. We need all these in our next Director of Portfolio Marketing who will lead the development and implementation of strategies and programs that maximize customer demand and sales growth of our entire global portfolio of products and services, including aligning thought leadership, value propositions and strategic messages to customers.

This role requires someone who is highly knowledgeable of our products and services, and has a passion for integrating them into solutions, capabilities, and applications that industry customers understand and value.

This position reports to the VP of Global Marketing. Itwill be based at our global headquarters in Milwaukee, WI or our office in Mayfield Heights, OH.

What you’re responsible for:

Demonstrate courageous leadership and bold imagination

  • Partner across the organization to develop the strategy and marketing plan for our entire portfolio of products and services, aligned to the company’s vision and strategic imperatives; build strong and sustainable competitive advantage; and achieve target revenue results
  • Develop thought leadership pieces to ensure our portfolio of products and services is positioned effectively to deliver the capabilities, applications and outcomes customers care most about.
  • Build a strong team, ensuring people are developed to take on increasing roles, future-proofing the organization by developing and recruiting outstanding talent who will build our bench and challenge the status quo
  • Simplify processes and drive innovative new tools to help Marketing achieve its goals

Lead strategy development

  • Be the expert in unlocking the full value of our complete portfolio of products and services to meet the most pressing needs of our customers and throughout industry, build strong and sustainable competitive advantage, and deliver on revenue targets
  • Develop and evolve the strategy for Portfolio Marketing that supports customer-centered solutions, innovation and content. Partner with the BUs to evolve our organization to be more industry- and customer-centered, and engage key stakeholders engaged
  • Drive commercial excellence with strong product launches and effective demand generation

Who you are:

Strategic thinker - You have an excellent capacity and the creative energy to collect and synthesize market, technical and business insights into impactful strategies that delight our customers and significantly outpace our competition

Executor - You grasp the big picture and can chart a course, including delivering on immediate needs that incrementally build toward results. You’re a problem-solver with strong project management skills to successfully execute multiple projects

Collaborator - You’re a natural at working with cross-regional, cross-functional teams to champion the vision and deliver results on tight timelines

Analytical - You leverage data to make informed recommendations and decisions

Honest - You are truthful, ethical and able to share your opinions with tact and respect

Strong communicator - You have excellent written, oral, and visual communication skills to communicate effectively at all levels of the organization, both within and outside the business. You encourage discussion.

Basic qualifications:

  • Bachelor's degree or (4) years equivalent of relevant experience 
  • Legal authorization to work in the US is required – we will not sponsor individuals for employment visas, now or in the future, for this job opening

Preferred qualifications:

  • Bachelor's degree in Engineering, Science, Marketing or business-related field. 
  • Typically requires a minimum of 12 years management experience. 
  • MBA preferred. 
  • Minimum of 15 years of strategy and marketing experience as well as a successful track record of driving portfolio-oriented messaging. 
  • Experience developing multi-year plans and ensuring implementation while leading cross-regional and functional teams to develop and execute winning strategies and solutions. 
  • Experience in budget management including multi-year investments, capital, people by ensuring real-time accuracy of forecasting and expenses. 
  • Proven results managing across global matrix organizations. 
  • Demonstrated ability to build effective, cohesive and collaborative teams. Outstanding coach, mentor and developer of high performing teams. 
  • Excellent written and verbal communication skills, interpersonal and collaborative skills.

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