Director of Sales & Marketing

Are you looking to work with a dynamic team of employees, and a place where you can make an immediate impact on the growth of a great company? Look no further, Wausau Equipment Company has a "one of kind opportunity" for a Director of Sales & Marketing!

As a senior leader of the organization, you will build, maintain and motivate a team of territory sales managers. You will also work closely with our dealer network on the municipal side of the business to establish business development strategies and distribution channels. Concurrently, you will manage the airport products bid process and oversee and establish relationships with industry influencers and key strategic partners. You will collaborate with engineering, operations, human resources and accounting on matters of mutual interest. Through an established LRP process, participate in the development of company sales and growth plans.

• Conduct "voice of customer" [VOC] market research and recommend product design improvements, positioning and pricing strategies to produce the highest possible long-term market share while achieving satisfactory gross and operating margins. 
• Make field trips and maintain contacts with territory sales representatives and customers to assist with developing and maintaining relationships, negotiating, and closing deals. 
• Direct sales forecasting activities and set performance goals and budgets accordingly. 
• Evaluate performance and take necessary steps to bring results in line with objectives. 
• Prepare reports showing potential sales, sales performance against established targets and areas of proposed client base expansion. 
• Oversee maintenance of procurement contracts including NJPA, DLA and GSA. 
• Plan and oversee advertising and promotion activities. 
• Direct communications and marketing efforts via product literature, website maintenance, direct mail and trade show attendance.

Knowledge, Skills and Abilities:

• Proven ability to successfully manage sales and marketing professionals, including activities such as hiring, training, planning, organizing, assigning and giving direction. 
• Strong knowledge of principles and methods for promoting and selling products to municipal, government and commercial markets including marketing strategy and tactics, selling techniques, and sales control systems. 
• Excellent communication, negotiating and persuasion skills, both oral and written. Must be able to deliver ideas and present information in a clear and concise manner. Capable of writing high quality reports and business correspondence. 
• Ability to motivate and instill confidence in others through positive attitude and strong leadership skills. 
• Ability to build and foster sustainable business relationships with strategic partners, customers and other employees within the organization. 
• Excellent problem solving and team building skills, creativity and the ability to plan, prioritize and organize. 
• A knowledge of JDEdwards or similar ERP systems for extracting sales and market information as needed. 
• Proficient with the use of personal computers, including office software. 
• Ability to calculate figures and amounts such as discounts, interest, commissions proportions, percentages, area, conference and volume. 
• Ethics above reproach, treating all with respect and showing commitment to diversity and customer orientation. 
• Ability to work irregular and/or long hours including weekends and holidays as sales and/or customer schedules dictate. Must be willing to travel extensively and have an insurable driving record with a valid passport.

Education & Experience:

• Bachelor's degree in Business with a major in Marketing or related field of study, or comparable experience managing a sales team. 
• At least ten (10) years of progressive experience in industrial sales with increasing areas and levels of responsibility and proven success. 
• Proven experience with meeting corporate sales/marketing goals and objectives, sales forecasting and staff development. 
• Prior experience with government procurement preferred. 
• Adept at leading change and fostering a culture of innovation and cooperation.