Director of Web Development

Kennedy Communications

Kennedy Communications, a full-service Madison ad agency, is looking to hire an experienced Director of Web Development. This individual will translate our digital marketing efforts into a cohesive strategy.

Position Details

Director of Web Development
Southwest Wisconsin
Madison, WI

Our ideal candidate should be able to collaborate with different teams to provide best-in-class recommendations for our clients. As Director of Web Development, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques. Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals.

  • Design and implement web development strategies
  • Set specific web development objectives and monitor progress
  • Ensure smooth operation for all web development tools and applications
  • Analyze SEO and marketing metrics
  • Generate innovative ideas to increase web traffic
  • Train internal teams to use digital technologies
  • Collaborate with internal teams to ensure consistency 
  • Suggest new optimization methods to improve customer experience and SEO
  • Ensure web best practices are met
  • Manage development team budget and vendors 
  • Hire, supervise and manage web development team
  • Proven work experience in web development 
  • Solid experience with online marketing tools and web-based technologies 
  • Understanding of how digital channels work
  • Hands on experience with SEO/SEM and CRM software 
  • Familiarity with Google Analytics and/or tracking software
  • Excellent interpersonal and team management skills 
  • Strong analytical skills 
  • Willingness to learn
  • Organized and exhibits strong attention to detail
  • Thrives in fast-paced, flexible environments 
  • Open to a collaborative work environment 
  • BSc degree in Business or Marketing, Digital technologies or relevant field
  • Salary commensurate with experience 
  • Competitive full benefits package including 401(k)
  • Summer hours!
  • Fully stocked snack cabinet 
  • Supportive work/life balance

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