Director, Public Relations and Analyst Relations

The Director, Public Relations and Analyst Relations is responsible for driving worldwide public and industrial relations programs that elevate awareness, drive demand and communicate brand promise across multiple media platforms. Reporting directly to the Chief Marketing Officer, this critical role will build, develop and lead a team of professionals, manage corporate public relations and industry analyst activities including programs/campaigns, announcements, customer successes, events, agency management, joint PR with select partners, and competitive programs.

Responsibilities:

Public Relations/Analyst Relations:

• Ensure world-class execution of PR programs and tactics aimed at raising understanding of Stratasys solutions/capabilities and credibility as trusted, global leader. 
• Develop and maintain the ongoing quarterly PR/AR plan, integrated with go-to-market and product launch teams. 
• Initiate and expand focused industry analyst program that helps elevate our leadership position among key influencers. 
• Orchestrate with regions to ensure global and regional PR activities are complementing each other. 
• Cultivate and maintain relationships with key media that have global influence. 
• Prepare news and launch activities, including coordinating media and analyst interviews, tours, events, generating releases, presentations and other materials as appropriate. 
• Ensure documentation in place to support our PR claims as required.

Leadership/Training:

• Build, develop, manage, and lead a high-performance PR/AR corporate team. 
• Manage all resources (people and program) within quarterly budget. 
• Manage and direct agencies or contractors as needed. Ensure agency and outsource work are world-class, efficient, and aligned to plan. 
• Establish and track key metrics to measure investment effectiveness and competitive trends. 
• Ensure preparation and plan in place for crisis PR scenarios. 
• Provide media training as needed for select spokespersons. 
• Support senior executives in external communications.

Minimum Qualifications:

• Bachelor's degree in Communications, Marketing or Business Administration. 
• Minimum of 10+ years' experience in global high-tech or industrial solution Public Relations role. 
• Minimum of 5+ years’ experience managing and leading a team of communications professionals. 
• Experience managing Public Relations agencies, with demonstrated ability to build and lead a high-performance communications team. 
• Ability to effectively manage remote resource and work across multiple cultures and global time zones. 
• Demonstrated success in managing media relations programs; strong relationships with business and trade reporters. 
• Ability to link PR/AR plans and activities to business results. 
• Must be an accomplished “storyteller” – ability to take complex concepts and messages and transform them into an audience-resonating story with proven project management skills. 
• Well-developed analytic skills (measurement, ROI). 
• Travel up to 25% of the time (primarily U.S.).

Preferred Qualifications:

• MBA preferred. 
• Experience representing an industry leader. 
• Experience in industry analyst programs.