Manager – Media Relations and Brand PR- U.S. Zone

The Kraft Heinz Company

About Us:

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

https://www.kraftheinzcompany.com/


Position Details

Manager – Media Relations and Brand PR- U.S. Zone
Job
Full-time
5/5/2021
Chicago Illinois
Chicago, IL

Primary Responsibilities:

  • Serve as a key member of US Zone communications team - working to promote Kraft Heinz and our iconic brands 
  • Develop and execute proactive media relations plans - including shaping and relaying the Zone business narrative and key priorities with top-tier business - lifestyle - and trade media 
  • Lead / support earned media efforts for multiple brands - working closely with marketing counterparts - agency partners - legal and other stakeholders to develop and execute integrated plans that leverage brand PR to drive awareness - consumer love - and a clear calls to action 
  • Challenge and coach cross-functional teams on how to achieve PR results that drive business objectives - supervise progress and course correct to handle constantly evolving environment 
  • Own key business projects / announcements from planning to execution 
  • Draft a wide variety of communications materials for internal and external audiences - with a keen eye for detail and accuracy 
  • Develop and implement annual communications plans that support the business and brand strategies 
  • Set success measures - oversee agency resources to achieve results and track progress using measurement tools 
  • Work closely with Zone social media team to create content that positions company as thought leader - innovator and employer of choice. 
  • Support our leadership with messaging and media training 
  • Help set and manage issues management process 
  • Work with internal clients across multiple functions to anticipate and address issues on topics ranging from ingredients - regulation - product quality and facilities 
  • Work with the Head of U.S. Communications to create central messaging repository and handle issues and crisis preparedness resources and tools - including annual risk assessment - crisis simulation and playbook

Job Qualifications:

  • Be passionate about our work as communicators 
  • Understand how to get things done in a large - matrixed organization 
  • Drive sizeable integrated communications programs that combine traditional media - partner engagement - social media - activations and influencer 
  • Handle work for several internal clients using limited external resources 
  • Move quickly and feel comfortable leading major projects within a large but fairly flat organization 
  • Translate our business into proactive - positive storytelling 
  • Be able to lead day-to-day issues and reactive media 
  • Understand how to present communications plans and results within a data-centric company 
  • Must have at least 6-8 years of experience in brand communications - media relations and issues management with mid-to large size company or agency 
  • Prior CPG - retail - or food service experience (in-house or agency) nice - but not required


« Back