Manager, Community Management and Social Strategy

Weber Shandwick’s Minneapolis team is seeking a Manager, Community Management and Social Strategy, with deep expertise in social platforms and modern digital paid media strategies. This individual will be responsible for planning, designing and implementing integrated strategies and effective multi-channel campaigns.

Our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media campaigns, compiling and analyzing reports to actively participating in creative brainstorms. In addition to social media expertise, this team member will play a key role inbuilding lasting relationships with clients, translating client goals into successful, integrated programs. Candidates should have a foundational understanding of the intersection of paid, owned and earned media in digital campaign orchestration, with a strong preference for individuals with issues and/or crisis management experience.

We are looking for a proactive team player, who possesses strong relationship building skills and can navigate complex campaign planning and implementation – from creative development and planning to implementation and analytics.The Manager will serve as a critical client-facing role trusted strategic counselor to senior clients across multiple industries.

Responsibilities include but not limited to:

• Understanding and applying class-leading social and paid media practices (and platform capabilities) to client engagements. 
• Applying a strong understanding of FTC Guidelines for digital, social media and mobile apps to client work 
• Work with the Integrated Media team and client leads to support and lead the development of social media strategies and proposals 
• Conduct landscape and social listening research to identify content, creative and strategic opportunities 
• Oversee social content development including working with the in-house content team 
• Creation and presentation of reports to track campaign performance and provide insight that inform the next planning cycle 
• Utilize social listening tools to conduct audits and develop reports and campaign monitors 
• Provide platform specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Assist in digital education and training programs for the wider agency 
• Educate agency on best practice in the social media and digital space, proactively sharing knowledge and updates 
• Develop strong relationships with key industry representatives 
• Assist with new business proposals

• Bachelor's Degree; 4 – 8 years related professional experience 
• Strong understanding of digital marketing and advertising 
• Agency experience a plus 
• Strong analytical and strategic mind-set 
• Experience with social analytics and monitoring tools such as Google Analytics, Social Bakers, Adobe Analytics 
• Experience preferred with social listening tools such as Brandwatch, Sysomos or other widely adopted services 
• Experience preferred in setting up paid campaigns on major platforms (Facebook, Twitter, Instagram) on Power Editor, Business Manager or third party tools 
• Experience with Facebook Analytics and Facebook Audience Insights 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.