Marketing Manager

TITLE: Marketing Manager

REPORTS TO: CEO

DIRECT REPORTS: The whole of the Marketing Department Staff will report into this role,except the Creative Director.

BASED AT: Harken, Inc., Pewaukee, WI

STATUS: Exempt, Full-Time

KEY RESPONSIBILITIES:

• Manages team of 7 marketing professionals with input from Marketing Strategy & Creative Director and CEO.
• Responsible for developing and maintaining marketing budget.
• Develops and implements Omni Channel marketing plans, timelines and budgets for segments of Harken’s Marine and Rope Safety Businesses.
• Leads sales team to create innovative programs that market Harken products and become long-term assets.
• Activates marketing programs to achieve channel revenue goals.
• Artfully advocates for these programs during the internal sales process until they are approved.
• Has the ability to learn new categories and help establish fresh brand promises for companies as Harken grows into them.
• Understanding of Sailing and Rope Safety / Rescue markets is extremely beneficial.
• Loves the creative output as much as the strategy behind it—but is passionate about both.
• Manages workflow, timelines and materials of the team to ensure timely delivery and high-quality output.
• Collaborates with CEO and Creative Director to develop in-house media and promotional schedules.
• Helps non-marketing people understand why we do what we do.
• Is uncommonly curious.
• Performs other duties as assigned.

POSITION REQUIREMENTS:

• Minimum of five years experience in marketing, preferably in a high-velocity B-to-C environment.
• Bachelors degree required. Masters degree preferred.
• Excellent/pragmatic verbal and written communication skills—clear, direct, concise.
• Ability to convert consumer insights into innovative marketing programs that deliver.
• Demonstrate record of acccomplishment in the development and execution of marketing communications.
• Working knowlege of print and e-communications production.
• Strong computer and technology skills.
• Must be proficient in Microsoft Office Suite. Excel virtuosos highly-valued.
• Experience with social media strategy and management a plus.
• Ability to multi-task in a fast-paced environment.
• Strong sense of urgency.
• Experience in competitive outdoor activity “Buff” categories strongly preferred.
• Solid project management, organization and analytical skills.
• Strong customer service skills and ability to collaborate with co-workers.

Other Standard position requirements:

• Ability to use standard office equipment Computer proficiency in Microsoft Office Suite programs, i.e. Word, Excel, Outlook, Power Point, Publisher
• Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals
• While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit; use hands to finger, feel or handle objects, tools or controls; and reach with hands or arms. The employee is occasionally required to stand and walk; climb or balance; and stoop, kneel, crouch and crawl. Must be able to walk or stand on concrete for up to 4 hours at a time
• Specific vision abilities required by this job include close and distance vision; color vision; peripheral vision; depth perception and the ability to focus